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The open academic : why and how business academics should use social media to be more "open" and impactful
McCarthy, Ian P.; Bogers, Marcel L. A. M. - In: Business horizons 66 (2023) 1, pp. 153-166
Persistent link: https://www.econbiz.de/10013534406
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Tapping the innovative business potential of innovation contests
Armisen, Albert; Majchrzak, Ann - In: Business horizons 58 (2015) 4, pp. 389-399
Persistent link: https://www.econbiz.de/10011300893
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Open innovation requires integrated competition-community ecosystems : lessons learned from civic open innovation
Almirall, Esteve; Lee, Melissa; Majchrzak, Ann - In: Business horizons 57 (2014) 3, pp. 391-400
Persistent link: https://www.econbiz.de/10010359477
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Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 53 (2010) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
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The Britney Spears universe : social media and viral marketing at its best
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 55 (2012) 1, pp. 27-31
Persistent link: https://www.econbiz.de/10009500649
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Using social media to report financial results
Meyer Alexander, Raquel; Gentry, James K. - In: Business horizons 57 (2014) 2, pp. 161-167
Persistent link: https://www.econbiz.de/10010358730
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Who is the better player? : off-field battle on Facebook and Twitter
Tiago, Teresa; Tiago, Flávio Borges; Dias Faria, Sandra; … - In: Business horizons 59 (2016) 2, pp. 175-183
Persistent link: https://www.econbiz.de/10011451882
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Customer co-creation projects and social media : the case of Barilla of Italy
Martini, Antonella; Massa, Silvia; Testa, Stefania - In: Business horizons 57 (2014) 3, pp. 425-434
Persistent link: https://www.econbiz.de/10010359469
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Using Amazon Mechanical Turk and other compensated crowdsourcing sites
Schmidt, Gordon B.; Jettinghoff, William M. - In: Business horizons 59 (2016) 4, pp. 391-400
Persistent link: https://www.econbiz.de/10011514814
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Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.; Boon, Edward; Pitt, Leyland F. - In: Business horizons 60 (2017) 2, pp. 189-195
Persistent link: https://www.econbiz.de/10011653644