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From clear to complicated : buying and selling accounting services post Sarbanes-Oxley
Jelinek, Ronald; Jelinek, Kate - In: Business horizons 53 (2010) 5, pp. 511-522
Persistent link: https://www.econbiz.de/10008655731
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Reverse auctions in industrial marketing and buying
Smeltzer, Larry R.; Carr, Amelia - In: Business horizons 45 (2002) 2, pp. 47-52
Persistent link: https://www.econbiz.de/10001708876
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Exploring social media use in B2B supply chain operations
Chae, Bongsug; McHaney, Roger; Sheu, Chwen - In: Business horizons 63 (2020) 1, pp. 73-84
Persistent link: https://www.econbiz.de/10012162018
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The friend or foe fallacy : why your best customers may not need your friendship
Dalsace, Frédéric; Jap, Sandy D. - In: Business horizons 60 (2017) 4, pp. 483-493
Persistent link: https://www.econbiz.de/10011707738
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Purchasing : can we bridge the gap between strategy and daily reality?
Knoppen, Desirée; Sáenz, María J. - In: Business horizons 58 (2015) 1, pp. 123-133
Persistent link: https://www.econbiz.de/10010476144
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Gaining strategic marketing advantage
Cravens, David W. - In: Business horizons 31 (1988) 5, pp. 44-54
Persistent link: https://www.econbiz.de/10003519758
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Strategic forces affecting marketing strategy
Cravens, David W. - In: Business horizons 29 (1986) 5, pp. 77-86
Persistent link: https://www.econbiz.de/10003519771
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Special issue: Strategic marketing in a changing world
Crittenden, Victoria Lynn (contributor) - 2012
Persistent link: https://www.econbiz.de/10009548157
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Everyday talk and convincing conversations : utilizing strategic internal communication
Omilion-Hodges, Leah M.; Baker, Colin R. - In: Business horizons 57 (2014) 3, pp. 435-445
Persistent link: https://www.econbiz.de/10010359466
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Mindset drives success : selling beneficial products at the base of the pyramid
Klarsfeld McGrath, Lucie; Kayser, Oliver; Dalsace, … - In: Business horizons 64 (2021) 4, pp. 475-487
Persistent link: https://www.econbiz.de/10012590332