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Fan-centric social media : the Xiaomi phenomenon in China
Shih, Chao-ching; Lin, Tom M. Y.; Luarn, Pin - In: Business horizons 57 (2014) 3, pp. 349-358
Persistent link: https://www.econbiz.de/10010359482
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Social media: the new hybrid element of the promotion mix
Mangold, W. Glynn; Faulds, David J. - In: Business horizons 52 (2009) 4, pp. 357-365
Persistent link: https://www.econbiz.de/10003865696
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A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger; McManus, Kristy - In: Business horizons 58 (2015) 5, pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
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Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 53 (2010) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
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Taking a global view on brand post popularity : six social media brand post practices for global markets
Lin, Hsin-Chen; Swarna, Hepsi; Bruning, Patrick F. - In: Business horizons 60 (2017) 5, pp. 621-633
Persistent link: https://www.econbiz.de/10011771677
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Consumer social voice in the age of social media : segmentation profiles and relationship marketing strategies
Melancon, Joanna Phillips; Dalakas, Vassilis - In: Business horizons 61 (2018) 1, pp. 157-167
Persistent link: https://www.econbiz.de/10011809010
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Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.; Spaid, Brian I.; Breazeale, Michael; … - In: Business horizons 61 (2018) 3, pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
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Using online opinion leaders to promote the hedonic and utilitarian value of products and services
Lin, Hsin-Chen; Bruning, Patrick F.; Swarna, Hepsi - In: Business horizons 61 (2018) 3, pp. 431-442
Persistent link: https://www.econbiz.de/10011866358
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Digital marketing and social media : why bother?
Tiago, Maria Teresa Borges; Cristóvão Veríssimo, … - In: Business horizons 57 (2014) 6, pp. 703-708
Persistent link: https://www.econbiz.de/10010433306
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Guest editors' perspective: Followers, likes, and page clicks : oh my! ; a new frontier for social media in Western Europe
Cravens, Karen S.; Oliver, Elizabeth Goad; Perryman, … - In: Business horizons 57 (2014) 6, pp. 691-693
Persistent link: https://www.econbiz.de/10010433312