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Markenartikel
33
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31
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20
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Business horizons
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300
The journal of brand management : an international journal
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201
Journal of retailing and consumer services
181
Research policy : policy, management and economic studies of science, technology and innovation
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International journal of intellectual property management : IJIPM
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International journal of technology management : IJTM
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Economics of innovation and new technology
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
Journal of international economic law
41
Journal of strategic marketing
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IIC : international review of intellectual property and competition law
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ECONIS (ZBW)
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1
Will that
brand
extension hit legal headwinds? : the natural expansion of a trademark
Gelb, Betsy D.
;
Morris, Bruce
;
Friedman, Ana
- In:
Business horizons
64
(
2021
)
5
,
pp. 575-585
Persistent link: https://www.econbiz.de/10012990347
Saved in:
2
Brand
protection across the enterprise : toward a total-business solution
Wilson, Jeremy M.
;
Grammich, Clifford A.
- In:
Business horizons
63
(
2020
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10012238290
Saved in:
3
Five trademark law strategies for managing brands
Lemper, Timothy A.
- In:
Business horizons
55
(
2012
)
2
,
pp. 113-117
Persistent link: https://www.econbiz.de/10009522410
Saved in:
4
Reduce product counterfeiting : an integrated approach
Wilcock, Anne E.
;
Boys, Kathryn A.
- In:
Business horizons
57
(
2014
)
2
,
pp. 279-288
Persistent link: https://www.econbiz.de/10010358712
Saved in:
5
That's not fair! : clarifying copyright and trademark fair use for business managers
Brown, Eve J.
;
Nagy, Paul F.
- In:
Business horizons
58
(
2015
)
1
,
pp. 17-24
Persistent link: https://www.econbiz.de/10010476155
Saved in:
6
Preserving intellectual property rights : managerial insight into the escalating counterfeit market quandary
Chaudhry, Peggy E.
;
Zimmerman, Alan S.
;
Peters, Jonathan R.
- In:
Business horizons
52
(
2009
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10003859109
Saved in:
7
Open branding : managing the unauthorized use of
brand
-related intellectual property
Robson, Karen
;
De Beer, Jeremy
;
McCarthy, Ian P.
- In:
Business horizons
63
(
2020
)
6
,
pp. 773-785
Persistent link: https://www.econbiz.de/10012388376
Saved in:
8
A new way to combat product counterfeiting
Harvey, Michael G.
- In:
Business horizons
31
(
1988
)
4
,
pp. 19-28
Persistent link: https://www.econbiz.de/10001062631
Saved in:
9
Dupe influencers exploiting social media to peddle luxury fakes
Chaudhry, Peggy E.
- In:
Business horizons
65
(
2022
)
6
,
pp. 719-727
Persistent link: https://www.econbiz.de/10013438516
Saved in:
10
Using product design strategically to create deeper consumer connections
Noble, Charles H.
;
Kumar, Minu
- In:
Business horizons
51
(
2008
)
5
,
pp. 441-450
Persistent link: https://www.econbiz.de/10003766732
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