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Loureiro, Sandra Maria Correia (ed.) - 2019

Persistent link: https://www.econbiz.de/10012179149

Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty

Soomro, Suhaib Ahmed; Ghaffar, Abdul; Zaidi, Syed … - In: Journal of global scholars of marketing science : … 34 (2024) 2, pp. 207-230

Persistent link: https://www.econbiz.de/10014511629

When children express their preferences regarding sales channels : online or offline or online and offline?

Boulay, Jacques; Faultrier, Brigitte de; Feenstra, Florence - In: International journal of retail & distribution management 42 (2014) 11/12, pp. 1018-1031

Persistent link: https://www.econbiz.de/10010460808

Defining a retailer's channel strategy applied to young consumers

Faultrier, Brigitte de; Boulay, Jacques; Feenstra, Florence - In: International journal of retail & distribution management 42 (2014) 11/12, pp. 953-973

Persistent link: https://www.econbiz.de/10010460818

Constitutive marketing : towards understanding brand community formation

Kilambi, Ana; Laroche, Michel; Richard, Marie-Odile - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 45-64

Persistent link: https://www.econbiz.de/10009722523

The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands

Shin, Jiye; Chae, Heeju; Ko, Eunju - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 71-85

Persistent link: https://www.econbiz.de/10011859210

How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand

Chae, Heeju; Ko, Eunju; Han, Jinghe - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 122-141

Persistent link: https://www.econbiz.de/10011302923

How customers respond to the assistive intent of an E-retailer?

Shobeiri, Saeed; Mazaheri, Ebrahim; Laroche, Michel - In: International journal of retail & distribution management 42 (2014) 5, pp. 369-389

Persistent link: https://www.econbiz.de/10010384614

Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments

Loureiro, Sandra Maria Correia; Koo, Dong-mo; Ribeiro, Lara - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 435-459

Persistent link: https://www.econbiz.de/10010408597

Influence of trust, perceived value, and attitude on customers' repurchase intention for e-grocery

Asti, Wilda Paras; Handayani, Putu Wuri; Azzahro, Fatimah - In: Journal of food products marketing : innovations in … 27 (2021) 3, pp. 157-171

Persistent link: https://www.econbiz.de/10012549612

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