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The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae; Ko, Eunju; Lee, Sanghoon - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
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Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim; Ko, Eunju; Lee, Mi-ah; Mattila, Pekka; … - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
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Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon; Ko, Eunju; Kim, Sang Jin; Jiang, Qi - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
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The influence of consumers' self-concept and perceived value on sustainable fashion
Jeong, Dayun; Ko, Eunju - In: Journal of global scholars of marketing science : … 31 (2021) 4, pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
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The influence of augmented reality on e-commerce : a case study on fashion and beauty products
Gabriel, Adelya; Ajriya, Alina Dhifan; Fahmi, Cut Zahra … - In: Cogent business & management 10 (2023) 2, pp. 1-20
implementing AR on beauty and fashion products on the intention to continue using AR and shopping in e-commerce. The design of this …
Persistent link: https://www.econbiz.de/10014504942
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How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge, brand familarity, privacy and security concerns
Nepomuceno, Marcelo Vinhal; Laroche, Michel; Richard, … - In: Journal of retailing and consumer services 21 (2014) 4, pp. 619-629
Persistent link: https://www.econbiz.de/10010388516
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The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae; Ko, Eunju; Cho, Minjung - In: Journal of global scholars of marketing science : … 34 (2024) 2, pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
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A decision model development for crowdsourcing in the fashion industry
Chun, Eunha; Song, Sangah; Ko, Eunju - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 411-425
Persistent link: https://www.econbiz.de/10010438486
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Which content types increase participation in fashion social platforms?
Ko, Eunju; Chun, Eunha; Song, Sangah; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 297-313
Persistent link: https://www.econbiz.de/10010408104
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Business transparency and willingness to act environmentally conscious behavior : applying the sustainable fashion evaluation system "Higg Index"
Chun, Eunha; Joung, Heerim; Lim, Young Ju; Ko, Eunju - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 437-452
Persistent link: https://www.econbiz.de/10012549101