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Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets

Rajabi, Mahdi; Dens, Nathalie; Pelsmacker, Patrick de; … - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 293-313

Persistent link: https://www.econbiz.de/10011689825

An asymmetrical approach to understanding configurations of customer loyalty in the airline industry

Prentice, Catherine; Loureiro, Sandra Maria Correia - In: Journal of retailing and consumer services 38 (2017), pp. 96-107

Persistent link: https://www.econbiz.de/10011743169

Brand placement in text : the short- and long-term effects of placement modality and need for cognition

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 682-704

Persistent link: https://www.econbiz.de/10011799694

Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro

Loureiro, Sandra Maria Correia; Koo, Dong-Mo - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 208-213

Persistent link: https://www.econbiz.de/10011891457

Luxury values and experience as drivers for consumers to recommend and pay more

Loureiro, Sandra Maria Correia; Araújo, Cristiano … - In: Journal of retailing and consumer services 21 (2014) 3, pp. 394-400

Persistent link: https://www.econbiz.de/10010348746

Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments

Loureiro, Sandra Maria Correia; Koo, Dong-mo; Ribeiro, Lara - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 435-459

Persistent link: https://www.econbiz.de/10010408597

Balance and sequence in online reviews : the wrap effect

Purnawirawan, Nathalia; Dens, Nathalie; Pelsmacker, … - In: International journal of electronic commerce : IJEC 17 (2012/13) 2, pp. 71-98

Persistent link: https://www.econbiz.de/10009718634

The impact of user emotions on intentions to continue using online food delivery applications : the influence of application quality attributes

Handayani, Putu Wuri; Azzizah, Safa Fathya; Annisa, Audrey - In: Cogent business & management 9 (2022) 1, pp. 1-20

This study analyzes the quality attributes to online food delivery applications (OFD) that affect users' emotions and their continuous use intentions according to the pleasure-arousal-dominance and stimulus-organism-response theories. The study employs a mixed methods approach. The data...

Persistent link: https://www.econbiz.de/10014441944

Impulse buying during flash sales in the online marketplace

Lamis, Saffanah Fausta; Handayani, Putu Wuri; Fitriani, … - In: Cogent business & management 9 (2022) 1, pp. 1-20

Flash sales can be an opportunity for online marketplaces to stimulate impulse buying. This study aims to determine the factors that influence impulse buying from a flash sale in the online marketplace. Stimulus-Organism-Response, Pleasure-Arousal-Dominance and Competitive Arousal Model are used...

Persistent link: https://www.econbiz.de/10014429226

The impact of nostalgia and probability markers on the effectiveness of advertising creative strategies

Langaro, Daniela; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 791-811

Persistent link: https://www.econbiz.de/10012258105