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~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~person:"Chae, Heeju"
~person:"Ghaffar, Abdul"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Teng, Lefa"
~person:"Veloutsou, Cleopatra"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"International marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
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Customer satisfaction
Dienstleistungsqualität
International marketing
Konsumentenverhalten
Markenartikel
Mode
Online retailing
Retail trade
brand personality
Consumer behaviour
81
Brand management
33
Markenführung
33
Brand image
19
Markenimage
19
Brand
18
Beziehungsmarketing
15
Relationship marketing
15
Social Web
15
Social web
15
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14
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14
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11
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11
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10
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10
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9
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9
Internationales Marketing
8
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Virales Marketing
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84
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5
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5
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2
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English
84
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Chae, Heeju
Ghaffar, Abdul
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Teng, Lefa
Veloutsou, Cleopatra
Ko, Eunju
41
Kim, Kyung Hoon
18
Cleveland, Mark
17
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Richard, Marie-Odile
13
Bartikowski, Boris
12
Septianto, Felix
12
Filieri, Raffaele
11
Aiello, Gaetano
10
Balaji, M. S.
10
Chebat, Jean-Charles
10
Dens, Nathalie
10
Dwivedi, Yogesh Kumar
10
Kukar-Kinney, Monika
10
Seo, Yuri
10
Foroudi, Pantea
9
Gupta, Suraksha
9
Merchant, Altaf
9
Shukla, Paurav
9
Bang Nguyen Viet
8
Beatty, Sharon E.
8
Choi, Jeonghye
8
Geuens, Maggie
8
Gustafsson, Anders
8
Kim, Juran
8
Mattila, Anna S.
8
Melewar, T. C.
8
Paul, Justin
8
Taylor, Charles Raymond
8
Wiedmann, Klaus-Peter
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Bae, Joonheui
7
Christodoulides, George
7
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of promotion management : innovations in planning and applied research
World review of entrepreneurship, management and sustainable development
Journal of retailing and consumer services
13
International marketing review
6
The journal of product & brand management
6
Journal of business ethics : JOBE
5
Journal of marketing communications
5
Journal of promotion management : JPM
5
Psychology & marketing
5
The journal of brand management : an international journal
5
International journal of hospitality management
4
Journal of electronic commerce research : JECR
4
International journal of advertising : the review of marketing communications
3
International journal of consumer studies
3
International journal of retail & distribution management
3
The journal of consumer marketing
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing : EJM
2
International business review : the official journal of the European International Business Academy
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The service industries journal
2
Athens journal of business & economics : AJBE
1
Baltic journal of management
1
Electronic commerce research
1
EuroMed journal of business
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business information systems : IJBIS
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of electronic commerce : IJEC
1
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Source
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ECONIS (ZBW)
84
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84
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1
A comparison of two types of price discounts in shifting consumers' attitudes and purchase intentions
Teng, Lefa
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 14-21
Persistent link: https://www.econbiz.de/10003915796
Saved in:
2
Customer social participation in the social networking services and its impact upon the customer equity of global
fashion
brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
3
Storyscaping in
fashion
brand
using commitment and nostalgia based on ASMR marketing
Chae, Heeju
;
Baek, Minjung
;
Jang, Hyeonju
;
Sung, Sijun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012544857
Saved in:
4
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
5
The influence of augmented reality on e-commerce : a case study on
fashion
and beauty products
Gabriel, Adelya
;
Ajriya, Alina Dhifan
;
Fahmi, Cut Zahra …
- In:
Cogent business & management
10
(
2023
)
2
,
pp. 1-20
implementing AR on beauty and
fashion
products on the intention to continue using AR and shopping in e-commerce. The design of this …
Persistent link: https://www.econbiz.de/10014504942
Saved in:
6
Brand
relationships through
brand
reputation and
brand
tribalism
Veloutsou, Cleopatra
;
Moutinho, Luiz
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 314-322
Persistent link: https://www.econbiz.de/10003840054
Saved in:
7
A test of the effects of competition on consumer
brand
selection processes
Laroche, Michel
- In:
Journal of business research : JBR
31
(
1994
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10001171342
Saved in:
8
The consumer-based
brand
equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
Saved in:
9
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
10
Using self-congruence theory to explain the interaction effects of
brand
type and celebrity type on consumer attitude formation
Zhu, Xiajing
;
Teng, Lefa
;
Foti, Lianne
;
Yuan, Yige
- In:
Journal of business research : JBR
103
(
2019
),
pp. 301-309
Persistent link: https://www.econbiz.de/10012104243
Saved in:
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