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~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Psychology & marketing"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~person:"Aiello, Gaetano"
~person:"Diehl, Sandra"
~person:"Dwivedi, Yogesh Kumar"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~source:"econis"
~subject:"Cognition"
~subject:"Customer satisfaction"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Social web"
~subject:"Werbung"
~subject:"brand personality"
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Aiello, Gaetano
Diehl, Sandra
Dwivedi, Yogesh Kumar
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Ko, Eunju
42
Cleveland, Mark
18
Kim, Kyung Hoon
18
Septianto, Felix
15
Valette-Florence, Pierre
15
Woodside, Arch G.
15
Diamantopoulos, Adamantios
14
Filieri, Raffaele
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Bartikowski, Boris
13
Richard, Marie-Odile
13
Kukar-Kinney, Monika
12
Teng, Lefa
12
Balaji, M. S.
11
Gustafsson, Anders
11
Veloutsou, Cleopatra
11
Wiedmann, Klaus-Peter
11
Chebat, Jean-Charles
10
Das, Gopal
10
Dens, Nathalie
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Lim, Weng Marc
10
McLean, Graeme J.
10
Merchant, Altaf
10
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Seo, Yuri
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Yi, Youjae
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9
Flavián Blanco, Carlos
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Grewal, Dhruv
9
Gupta, Suraksha
9
Sung, Yongjun
9
Taylor, Charles Raymond
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Psychology & marketing
World review of entrepreneurship, management and sustainable development
Journal of retailing and consumer services
24
ERIM report series research in management
8
Journal of retailing
8
International journal of Indian culture and business management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of promotion management : innovations in planning and applied research
7
European journal of marketing : EJM
6
The marketing review
6
Journal of marketing communications
5
The journal of brand management : an international journal
5
Information systems management
4
International journal of hospitality management
4
International journal of retail & distribution management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
The journal of product & brand management
4
International journal of consumer studies
3
Marketing letters : a journal of research in marketing
3
SpringerLink / Bücher
3
Technological forecasting & social change : an international journal
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Electronic government : EG; an international journal
2
International advertising and communication : current insights and empirical findings
2
International journal of bank marketing
2
International journal of business information systems : IJBIS
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising
2
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ECONIS (ZBW)
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1
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
2
The influence of augmented reality on e-commerce : a case study on
fashion
and beauty products
Gabriel, Adelya
;
Ajriya, Alina Dhifan
;
Fahmi, Cut Zahra …
- In:
Cogent business & management
10
(
2023
)
2
,
pp. 1-20
implementing AR on beauty and
fashion
products on the intention to continue using AR and shopping in e-commerce. The design of this …
Persistent link: https://www.econbiz.de/10014504942
Saved in:
3
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
4
Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010408099
Saved in:
5
Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010408205
Saved in:
6
A test of the effects of competition on consumer
brand
selection processes
Laroche, Michel
- In:
Journal of business research : JBR
31
(
1994
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10001171342
Saved in:
7
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
8
Brand
logos versus
brand
names : a comparison of the memory effects of textual and pictorial
brand
elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
9
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
10
Luxury
brand
strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
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