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~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~person:"Diehl, Sandra"
~person:"Gustafsson, Anders"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~source:"econis"
~subject:"Cognition"
~subject:"Customer satisfaction"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Werbung"
~subject:"brand personality"
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Diehl, Sandra
Gustafsson, Anders
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
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Verhoef, Peter C.
Ko, Eunju
41
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
World review of entrepreneurship, management and sustainable development
Journal of retailing and consumer services
18
Journal of retailing
9
ERIM report series research in management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of the Academy of Marketing Science
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International journal of hospitality management
4
International marketing review
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Journal of business ethics : JOBE
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4
The journal of brand management : an international journal
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International journal of consumer studies
3
International journal of retail & distribution management
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Marketing letters : a journal of research in marketing
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Cutting edge international research
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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International advertising and communication : current insights and empirical findings
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of advertising
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of interactive marketing
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Journal of service management
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Journal of service research
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Journal of service research : JSR
2
Marketing and multicultural diversity
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
SpringerLink / Bücher
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The journal of product & brand management
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ECONIS (ZBW)
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51
How do corporate social responsibility (CSR) and innovativeness increase financial gains? : a customer perspective analysis
Ghanbarpour, Tohid
;
Gustafsson, Anders
- In:
Journal of business research : JBR
140
(
2022
),
pp. 471-481
Persistent link: https://www.econbiz.de/10013040676
Saved in:
52
Switching intention from traditional to online groceries using the moderating effect of gender in Indonesia
Handayani, Putu Wuri
;
Nurahmawati, Rismanti Amalia
; …
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
6
,
pp. 425-439
Persistent link: https://www.econbiz.de/10012287140
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53
Connecting with consumers using ubiquitous technology : a new model to forecast consumer reaction
Margulis, Anna
;
Boeck, Harold
;
Laroche, Michel
- In:
Journal of business research : JBR
121
(
2020
),
pp. 448-460
Persistent link: https://www.econbiz.de/10012417367
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54
Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels : an international study
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 718-748
Persistent link: https://www.econbiz.de/10012492566
Saved in:
55
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
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56
Brand
placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
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57
Influence of trust, perceived value, and attitude on customers' repurchase intention for e-grocery
Asti, Wilda Paras
;
Handayani, Putu Wuri
;
Azzahro, Fatimah
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
3
,
pp. 157-171
Persistent link: https://www.econbiz.de/10012549612
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58
The moderating role of shopping trip type in store satisfaction formation
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of business research : JBR
78
(
2017
),
pp. 133-142
Persistent link: https://www.econbiz.de/10011736263
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59
Framework for success of online
brand
management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
60
Consumer lying behavior in service encounters
Snyder, Hannah
;
Witell, Lars
;
Gustafsson, Anders
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 755-769
Persistent link: https://www.econbiz.de/10013168018
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