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~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Dens, Nathalie"
~person:"Handayani, Putu Wuri"
~person:"Islam, Tahir"
~person:"Kwak, Hyokjin"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"E-grocery"
~subject:"Gender"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
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Consumer behaviour
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E-grocery
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Retail trade
brand personality
Brand management
14
Markenführung
14
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10
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Dens, Nathalie
Handayani, Putu Wuri
Islam, Tahir
Kwak, Hyokjin
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Ko, Eunju
16
Kim, Kyung Hoon
9
Bang Nguyen Viet
8
Moschis, George P.
6
Smit, Edith G.
6
Kim, Juran
5
Mirosa, Miranda
5
Van Dat Tran
5
Yang, Jing
5
Aiello, Gaetano
4
Bae, Joonheui
4
Bae, Mikyeung
4
Bremer, Phil
4
Castonguay, Jessica
4
Chang, Chun-Tuan
4
Chun, Eunha
4
Chung, Christina
4
Ding Hooi Ting
4
Mathur, Anil
4
Matthes, Jörg
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Sharma, Bhuvanesh Kumar
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3
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3
Chen, Charlie C.
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Cheong, Hyuk Jun
3
Choi, Yung Kyun
3
Chovancová, Miloslava
3
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
34
Journal of retailing and consumer services
17
Journal of marketing communications
5
The journal of brand management : an international journal
5
International journal of advertising : the review of marketing communications
4
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
International journal of retail & distribution management
3
Psychology & marketing
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of contemporary hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Asia Pacific journal of marketing and logistics
1
Baltic journal of management
1
Critical perspectives on international business
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
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ECONIS (ZBW)
Showing
1
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30
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date (newest first)
date (oldest first)
1
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
2
The influence of augmented reality on e-commerce : a case study on
fashion
and beauty products
Gabriel, Adelya
;
Ajriya, Alina Dhifan
;
Fahmi, Cut Zahra …
- In:
Cogent business & management
10
(
2023
)
2
,
pp. 1-20
implementing AR on beauty and
fashion
products on the intention to continue using AR and shopping in e-commerce. The design of this …
Persistent link: https://www.econbiz.de/10014504942
Saved in:
3
It's no longer mine : the role of
brand
ownership and advertising in cross-border
brand
acquisitions
Chang, Hua
;
Kwak, Hyokjin
;
Puzakova, Marina
;
Park, Jisoo
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
Saved in:
4
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
5
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
6
Promoting
brand
relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
7
Analysing consumer-
brand
engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
8
How
brand
authenticity and consumer
brand
engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
9
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
10
Influencer-driven loyalty : understanding the mediating role of customer
brand
engagement in the relationship between social media influencers and
brand
loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
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