//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing and consumer services"
~person:"Bernritter, Stefan F."
~person:"Chun, Eunha"
~person:"Dens, Nathalie"
~person:"Diehl, Sandra"
~person:"Eisend, Martin"
~person:"Handayani, Putu Wuri"
~person:"Islam, Tahir"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"E-grocery"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"brand personality"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 27 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Dienstleistungsqualität
E-grocery
Konsumentenverhalten
Markenartikel
Mode
Online retailing
brand personality
Brand image
16
Brand management
16
Markenführung
16
Markenimage
16
Advertising effects
12
Werbewirkung
12
Advertising
10
Brand
10
Online-Handel
10
Werbung
10
Fashion
9
Luxury goods
8
Luxusgüter
8
Beziehungsmarketing
7
Customer satisfaction
7
Internet marketing
7
Kundenzufriedenheit
7
Online-Marketing
7
Relationship marketing
7
Service quality
7
Emotion
6
Social Web
6
Social web
6
E-commerce
5
Electronic Commerce
5
Indonesia
5
Indonesien
5
Coronavirus
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Einzelhandel
4
Perception
4
Retail trade
4
Wahrnehmung
4
more ...
less ...
Online availability
All
Undetermined
36
Free
5
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
Fallstudie
Aufsatz in Zeitschrift
49
Conference paper
5
Konferenzbeitrag
5
Case study
1
Language
All
English
49
Author
All
Bernritter, Stefan F.
Chun, Eunha
Dens, Nathalie
Diehl, Sandra
Eisend, Martin
Handayani, Putu Wuri
Islam, Tahir
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Prentice, Catherine
18
Septianto, Felix
18
Ko, Eunju
17
Park, Jungkun
17
Thaichon, Park
16
Dhir, Amandeep
14
Jebarajakirthy, Charles
13
Lombart, Cindy
12
Paul, Justin
12
Dwivedi, Yogesh Kumar
10
Kaur, Puneet
10
Klaus, Philipp
10
Mortimer, Gary
10
Otterbring, Tobias
10
Pantano, Eleonora
10
Quach, Sara
10
Rana, Nripendra P.
10
Kim, Kyung Hoon
9
Sands, Sean
9
Talwar, Shalini
9
Agag, Gomaa
8
Baier, Daniel
8
Chebat, Jean-Charles
8
Hollebeek, Linda D.
8
Ladhari, Riadh
8
Louis, Didier
8
Trinh, Giang
8
Borges, Adilson
7
Duan, Yongrui
7
Elms, Jonathan
7
Gilboa, Shaked
7
Gázquez-Abad, Juan Carlos
7
Japutra, Arnold
7
Khan, Imran
7
Mehrotra, Ankit
7
Molinillo, Sebastian
7
Northey, Gavin
7
more ...
less ...
Published in...
All
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
Journal of business research : JBR
36
Journal of advertising
7
Journal of promotion management : innovations in planning and applied research
6
Psychology & marketing
6
International marketing review
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of business ethics : JOBE
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
The journal of brand management : an international journal
5
International journal of consumer studies
4
International journal of hospitality management
4
Journal of electronic commerce research : JECR
4
Journal of international marketing
4
Journal of marketing communications
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
International journal of advertising : the review of marketing communications
3
International journal of retail & distribution management
3
Marketing letters : a journal of research in marketing
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing : EJM
2
International journal of contemporary hospitality management
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of current issues and research in advertising : JCIRA
2
Journal of marketing
2
Journal of retailing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing : ZFP ; journal of research and management
2
The journal of product & brand management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Asia Pacific journal of marketing and logistics
1
Baltic journal of management
1
Critical perspectives on international business
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
49
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
3
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
4
The influence of augmented reality on e-commerce : a case study on
fashion
and beauty products
Gabriel, Adelya
;
Ajriya, Alina Dhifan
;
Fahmi, Cut Zahra …
- In:
Cogent business & management
10
(
2023
)
2
,
pp. 1-20
implementing AR on beauty and
fashion
products on the intention to continue using AR and shopping in e-commerce. The design of this …
Persistent link: https://www.econbiz.de/10014504942
Saved in:
5
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
6
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
7
How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge,
brand
familarity, privacy and security concerns
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
;
Richard, …
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 619-629
Persistent link: https://www.econbiz.de/10010388516
Saved in:
8
Service
brand
coolness in the construction of
brand
loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
9
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
10
"We" are more likely to endorse than "I" : the effects of self-construal and
brand
symbolism on consumers' online
brand
endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->