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~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing and consumer services"
~person:"Dawes, John"
~person:"Handayani, Putu Wuri"
~person:"Islam, Tahir"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Fashion"
~subject:"Kognition"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"brand personality"
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Customer satisfaction
Fashion
Kognition
Markenartikel
Mode
Online retailing
brand personality
Consumer behaviour
38
Konsumentenverhalten
38
Brand management
20
Markenführung
20
Brand image
17
Markenimage
17
Brand
13
Beziehungsmarketing
10
Relationship marketing
10
Dienstleistungsqualität
8
Online-Handel
8
Service quality
8
Kundenzufriedenheit
7
Luxury goods
7
Luxusgüter
7
Einzelhandel
6
Emotion
6
Retail trade
6
Advertising effects
5
Internet marketing
5
Online-Marketing
5
Werbewirkung
5
Advertising
4
Brand loyalty
4
E-commerce
4
Electronic Commerce
4
Markentreue
4
Werbung
4
Atmospherics
3
Brand coolness
3
Cognition
3
Coronavirus
3
Indonesia
3
Indonesien
3
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30
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2
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1
Fallstudie
1
Language
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English
30
Author
All
Dawes, John
Handayani, Putu Wuri
Islam, Tahir
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Prentice, Catherine
12
Ko, Eunju
11
Park, Jungkun
8
Quach, Sara
8
Baier, Daniel
6
Jebarajakirthy, Charles
6
Lombart, Cindy
6
Paul, Justin
6
Söderlund, Magnus
6
Thaichon, Park
6
Khan, Imran
5
Kim, Kyung Hoon
5
Louis, Didier
5
Molinillo, Sebastian
5
Mortimer, Gary
5
Park, Eunil
5
Dhir, Amandeep
4
Hollebeek, Linda D.
4
Japutra, Arnold
4
Kumar, Vikas
4
Ladhari, Riadh
4
Paramita, Widya
4
Poncin, Ingrid
4
Abbasi, Amir Zaib
3
Agag, Gomaa
3
Aiello, Gaetano
3
Ainsworth, Jeremy
3
Akram, Umair
3
Anaya-Sánchez, Rafael
3
Anselmsson, Johan
3
Baumann, Chris
3
Bernritter, Stefan F.
3
Borges, Adilson
3
Cambra-Fierro, Jesús
3
Casidy, Riza
3
Chebat, Jean-Charles
3
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
Journal of business research : JBR
7
Journal of promotion management : innovations in planning and applied research
5
Australasian marketing journal
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of promotion management : JPM
3
Journal of retailing
3
ERIM report series research in management
2
International journal of hospitality management
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
The journal of brand management : an international journal
2
The service industries journal
2
Asia Pacific journal of marketing and logistics
1
Cutting edge international research
1
Die Betriebswirtschaft, DBW-Depot
1
E-business : state of the art of ICT based challenges and solutions
1
European journal of marketing : EJM
1
Handbook of strategic e-business management
1
International Journal of Retail & Distribution Management
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of electronic commerce : IJEC
1
International journal of market research
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of advertising
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of consumer marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of electronic commerce research : JECR
1
Journal of hospitality marketing & management
1
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ECONIS (ZBW)
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11
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
12
Consumer response to price changes in higher-priced brands
Huang, Ava
;
Dawes, John
;
Lockshin, Larry
;
Greenacre, Luke
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011747691
Saved in:
13
Influencer-driven loyalty : understanding the mediating role of customer
brand
engagement in the relationship between social media influencers and
brand
loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
14
A comparison of
brand
loyalty between on the go and take-home consumption purchases
Trinh, Giang
;
Dawes, John
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012171841
Saved in:
15
Factors that influence manufacturer and store
brand
behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
16
Constitutive marketing : towards understanding
brand
community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
17
Portfolios : patterns in
brand
penetration, market share, and hero product variants
Tanusondjaja, Arry
;
Nenycz-Thiel, Magda
;
Dawes, John
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 211-217
Persistent link: https://www.econbiz.de/10011808591
Saved in:
18
The market-based assets theory of
brand
competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
19
Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments
Loureiro, Sandra Maria Correia
;
Koo, Dong-mo
;
Ribeiro, Lara
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 435-459
Persistent link: https://www.econbiz.de/10010408597
Saved in:
20
An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions
Laroche, Michel
;
Li, Rong
;
Richard, Marie-Odile
;
Zhou, Mi
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013209595
Saved in:
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