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Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano; Loureiro, Sandra Maria Correia; … - In: Journal of retailing and consumer services 65 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
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The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan; Paul, Justin; Koles, Bernadett - In: Journal of retailing and consumer services 66 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
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Constitutive marketing : towards understanding brand community formation
Kilambi, Ana; Laroche, Michel; Richard, Marie-Odile - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
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The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann; Eelen, Jiska; Dens, Nathalie; … - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
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The influence of brand experience and service quality on customer engagement
Prentice, Catherine; Wang, Xuequn; Loureiro, Sandra … - In: Journal of retailing and consumer services 50 (2019), pp. 50-59
Persistent link: https://www.econbiz.de/10012114115
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Is beauty a premium? : a study of the physical attractiveness effect in service encounters
Li, Yaoqi; Zhang, Chun; Laroche, Michel - In: Journal of retailing and consumer services 50 (2019), pp. 215-225
Persistent link: https://www.econbiz.de/10012114155
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Online second-hand shopping motivation : conceptualization, scale development, and validation
Padmavathy, Chandrasekaran; Swapana, Murali; Paul, Justin - In: Journal of retailing and consumer services 51 (2019), pp. 19-32
Persistent link: https://www.econbiz.de/10012114928
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Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi; Dens, Nathalie; Pelsmacker, Patrick de; … - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
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An asymmetrical approach to understanding configurations of customer loyalty in the airline industry
Prentice, Catherine; Loureiro, Sandra Maria Correia - In: Journal of retailing and consumer services 38 (2017), pp. 96-107
Persistent link: https://www.econbiz.de/10011743169
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Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 682-704
Persistent link: https://www.econbiz.de/10011799694