//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Pelsmacker, Patrick de"
~person:"Sung, Yongjun"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"brand personality"
~subject:"purchase intention"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 15 applied filters
Year of publication
From:
To:
Subject
All
Customer satisfaction
Konsumentenverhalten
Markenartikel
Mode
Online retailing
brand personality
purchase intention
Consumer behaviour
12
Advertising effects
7
Werbewirkung
7
Brand management
6
Markenführung
6
Brand image
5
Markenimage
5
Product Placement
5
Product placement
5
Advertising
4
Brand
4
USA
4
United States
4
Werbung
4
Indonesia
3
Indonesien
3
Online-Handel
3
brand attitude
3
Cognition
2
E-commerce
2
Electronic Commerce
2
Kognition
2
brand placement
2
need for cognition
2
Apple Computer Inc.
1
Beziehungsmarketing
1
Brand extension
1
Brand placement
1
Comparison
1
Construal level theory
1
Cross-cultural management
1
Cultural identity
1
Dienstleistungsqualität
1
Digital media
1
Digitale Medien
1
more ...
less ...
Online availability
All
Undetermined
8
Free
3
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Conference paper
2
Konferenzbeitrag
2
Case study
1
Fallstudie
1
Language
All
English
14
Author
All
Handayani, Putu Wuri
Laroche, Michel
Pelsmacker, Patrick de
Sung, Yongjun
Verhoef, Peter C.
Ko, Eunju
17
Kim, Kyung Hoon
9
Dens, Nathalie
7
Moschis, George P.
6
Kim, Juran
5
Smit, Edith G.
5
Van Dat Tran
5
Aiello, Gaetano
4
Bae, Joonheui
4
Chang, Chun-Tuan
4
Chun, Eunha
4
Chung, Christina
4
Islam, Tahir
4
Kwak, Hyokjin
4
Mathur, Anil
4
Matthes, Jörg
4
Mattila, Pekka
4
Wright, Len Tiu
4
Baek, Tae Hyun
3
Bang Nguyen Viet
3
Bernritter, Stefan F.
3
Chae, Heeju
3
Chen, Charlie C.
3
Choi, Yung Kyun
3
Chovancová, Miloslava
3
Diehl, Sandra
3
Ding Hooi Ting
3
Eisend, Martin
3
Gaber, Hazem Rasheed
3
Ghaffar, Abdul
3
Hunt, James M.
3
Jeon, Jung Ok
3
Jibril, Abdul Bashiru
3
Kim, Sang Jin
3
Kim, Wooyang
3
Koo, Dong-Mo
3
Koo, Dong-mo
3
more ...
less ...
Published in...
All
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
33
ERIM report series research in management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing communications
7
The journal of brand management : an international journal
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of retailing
6
International journal of advertising : the review of marketing communications
5
Journal of retailing and consumer services
5
Psychology & marketing
5
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of the Academy of Marketing Science
4
Marketing letters : a journal of research in marketing
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of interactive marketing
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Marketing and multicultural diversity
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Corporate reputation review : an international journal
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Die Betriebswirtschaft, DBW-Depot
1
Econometric Institute research papers
1
Electronic commerce research
1
Electronic word of mouth as a promotional technique : new insights from social media
1
European journal of marketing : EJM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of strategic e-business management
1
International advertising and communication : current insights and empirical findings
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of augmented reality on e-commerce : a case study on
fashion
and beauty products
Gabriel, Adelya
;
Ajriya, Alina Dhifan
;
Fahmi, Cut Zahra …
- In:
Cogent business & management
10
(
2023
)
2
,
pp. 1-20
implementing AR on beauty and
fashion
products on the intention to continue using AR and shopping in e-commerce. The design of this …
Persistent link: https://www.econbiz.de/10014504942
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
4
Constitutive marketing : towards understanding
brand
community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
5
#Me and brands : understanding
brand
-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10011859192
Saved in:
6
Non-student consumer attitudes towards product placement : implications for public policy and advertisers
Sung, Yongjun
;
De Gregorio, Federico
;
Jung, Jong-hyuok
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 257-185
Persistent link: https://www.econbiz.de/10003853191
Saved in:
7
Brand
followers : consumer motivation and attitude towards
brand
communications on Twitter
Kwon, Eun Sook
;
Kim, Eunice
;
Sung, Yongjun
;
Yoo, Chan Yun
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 657-680
Persistent link: https://www.econbiz.de/10010466400
Saved in:
8
The short- and long-term impact of
brand
placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor
brand
and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
9
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
10
"Where I come from" determines, "how I construe my future" : the fit effect of culture, temporal distance, and construal level
Kim, Dong Hoo
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 270-288
Persistent link: https://www.econbiz.de/10011859323
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->