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The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers

Pang, Wonbae; Ko, Eunju; Cho, Minjung - In: Journal of global scholars of marketing science : … 34 (2024) 2, pp. 123-142

Persistent link: https://www.econbiz.de/10014511622

Chatbot e-service and customer satisfaction regarding luxury brands

Chung, Minjee; Ko, Eunju; Joung, Heerim; Kim, Sang Jin - In: Journal of business research : JBR 117 (2020), pp. 587-595

Persistent link: https://www.econbiz.de/10012287983

Luxury brand strategies and customer experiences : contributions to theory and practice

Ko, Eunju; Phau, Ian; Aiello, Gaetano - In: Journal of business research : JBR 69 (2016) 12, pp. 5749-5752

Persistent link: https://www.econbiz.de/10011597488

Parental style and consumer socialization among adolescents : a cross-cultural investigation

Yang, Zhiyong; Kim, Chankon; Laroche, Michel; Lee, Hanjoon - In: Journal of business research : JBR 67 (2014) 3, pp. 228-236

Persistent link: https://www.econbiz.de/10010245289

A decision model development for crowdsourcing in the fashion industry

Chun, Eunha; Song, Sangah; Ko, Eunju - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 411-425

Persistent link: https://www.econbiz.de/10010438486

Which content types increase participation in fashion social platforms?

Ko, Eunju; Chun, Eunha; Song, Sangah; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 297-313

Persistent link: https://www.econbiz.de/10010408104

Organizational characteristics and the CRM adoption process

Ko, Eunju; Kim, Sook Hyun; Kim, Myungsoo; Woo, Ji Young - In: Journal of business research : JBR 61 (2008) 1, pp. 65-74

Persistent link: https://www.econbiz.de/10003597167

In search of the next nexus : a maturing field for fashion research in the digital age

Voyer, Benjamin G.; Ko, Eunju - In: Journal of business research : JBR 134 (2021), pp. 375-377

Persistent link: https://www.econbiz.de/10012643803

Business transparency and willingness to act environmentally conscious behavior : applying the sustainable fashion evaluation system "Higg Index"

Chun, Eunha; Joung, Heerim; Lim, Young Ju; Ko, Eunju - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 437-452

Persistent link: https://www.econbiz.de/10012549101

The role of brand experience on brand equity : mediating effect of authenticity in new luxury fashion brands

Amer, Sally Mohamed; Elshimy, Amany Ahmed; Abo El Ezz, … - In: Cogent business & management 10 (2023) 3, pp. 1-22

The role of new luxury fashion brand experience and authenticity on brand equity has not been sufficiently explored …, considering the rising relevance of new luxury fashion brand authenticity and its advantages for practitioners. We used a self … empirically. The current study offers a model of the relationship between brand experience, brand authenticity, and brand equity …

Persistent link: https://www.econbiz.de/10014505293