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~isPartOf:"Cogent business & management"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of marketing communications"
~person:"Laroche, Michel"
~person:"Pelsmacker, Patrick de"
~person:"Robinson, Jennifer A."
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Relationship marketing"
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Online retailing
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5
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Laroche, Michel
Pelsmacker, Patrick de
Robinson, Jennifer A.
Verhoef, Peter C.
Muehling, Darrel D.
6
Noort, Guda van
5
Pauwels, Koen
5
Um, Nam-Hyun
5
Van Dat Tran
5
Bellman, Steven
4
Flavián Blanco, Carlos
4
Hoffman, Donna L.
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Kim, Soojung
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Novak, Thomas P.
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Varan, Duane
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Wright, Len Tiu
4
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3
Bailey, Ainsworth Anthony
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Bang Nguyen Viet
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Bijmolt, Tammo H. A.
3
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Chovancová, Miloslava
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Dens, Nathalie
3
Ding Hooi Ting
3
Dodoo, Naa Amponsah
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Eigenraam, Anniek W.
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Handayani, Putu Wuri
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Hofacker, Charles F.
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Jibril, Abdul Bashiru
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Kareklas, Ioannis
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Mostafa, Mohamed M.
3
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Cogent business & management
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of marketing communications
Journal of business research : JBR
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing
6
Journal of retailing and consumer services
5
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of the Academy of Marketing Science
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing
3
Marketing letters : a journal of research in marketing
3
The journal of brand management : an international journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of interactive marketing
2
Marketing and multicultural diversity
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Econometric Institute research papers
1
Electronic commerce research
1
European journal of marketing : EJM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of strategic e-business management
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of management reviews : IJMR
1
International journal of retail & distribution management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
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ECONIS (ZBW)
14
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1
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
2
New advertising formats : how persuasion knowledge affects consumer responses
Pelsmacker, Patrick de
;
Neijens, Peter C.
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009508037
Saved in:
3
Special issue: New advertising formats
Pelsmacker, Patrick de
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009508039
Saved in:
4
The effectiveness of branded mobile phone apps
Bellman, Steven
;
Potter, Robert F.
;
Treleaven-Hassard, …
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
4
,
pp. 191-200
Persistent link: https://www.econbiz.de/10009313211
Saved in:
5
Customer responses to channel migration strategies toward the E-channel
Trampe, Debra
;
Konuş, Umut
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 257-270
Persistent link: https://www.econbiz.de/10010470966
Saved in:
6
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
7
Balance and sequence in online reviews : how perceived usefulness affects attitudes and intentions
Purnawirawan, Nathalia
;
Pelsmacker, Patrick de
;
Dens, …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 244-255
Persistent link: https://www.econbiz.de/10009631544
Saved in:
8
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
9
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
10
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
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