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The interaction of product attractiveness and decision-making style on consumer purchase intention : a cultural moderation perspective
Soler-Anguiano, Francisco Leonardo; Zeelenberg, Marcel; … - In: Journal of international consumer marketing 35 (2023) 1, pp. 19-29
Persistent link: https://www.econbiz.de/10014321437
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The influence of ethnic identity on consumer behavior : Filipino and Lao consumers in Australia
Intharacks, Jamealla; Chikweche, Tendai; Stanton, John - In: Journal of international consumer marketing 35 (2023) 1, pp. 63-78
Persistent link: https://www.econbiz.de/10014321452
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Nuances in identity formation for consumers in non-Western markets
Chandrasekara, Ruwangi; Wijetunga, Dinuka; Jayakody, … - In: Journal of international consumer marketing 35 (2023) 2, pp. 127-146
Persistent link: https://www.econbiz.de/10014321460
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Strengthening sponsorship fit : testing for the influence of sponsor category and national culture
Rajabi, Asieh Ghorbanian; Martinent, Guillaume; … - In: Journal of international consumer marketing 35 (2023) 2, pp. 234-255
Persistent link: https://www.econbiz.de/10014321469
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Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.; Bizarrias, Flávio Santino; … - In: Journal of international consumer marketing 35 (2023) 3, pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
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The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: Journal of international consumer marketing 35 (2023) 4, pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
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Retrospective wisdom : long-term orientation and the rating downgrades of financial institutions
Dang, Huong - 2023
Persistent link: https://www.econbiz.de/10014469238
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Luxury values perceptions in Chinese and English : deviation from national cultures
Ho, Nga-Ki Mavis - In: Journal of international consumer marketing 34 (2022) 3, pp. 255-269
Persistent link: https://www.econbiz.de/10013361415
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Cultural transmission and political atitudes : explaining differences between natives and immigrants in Western Europe
Gonnot, Jérôme; Lo Polito, Federica - 2023
Persistent link: https://www.econbiz.de/10014267066
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Emotions in fear communication : a cross-cultural neuromarketing approach
Mas, José M.; Gómez, Andrés; Carrero, Oliver - In: Psychology & marketing 41 (2024) 4, pp. 697-718
Persistent link: https://www.econbiz.de/10014518784