//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Consumer-brand relationships : theory and practice"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
16
Markenartikel
16
Consumer behaviour
15
Konsumentenverhalten
15
Beziehungsmarketing
9
Relationship marketing
9
Brand management
1
Children
1
Consumers
1
Jugendliche
1
Kinder
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Mental Accounting
1
Nike <Firma>
1
Social Web
1
Social web
1
Verbraucher
1
Youth
1
more ...
less ...
Type of publication
All
Article
18
Type of publication (narrower categories)
All
Aufsatz im Buch
18
Book section
18
Case study
1
Fallstudie
1
Language
All
English
18
Author
All
Fournier, Susan
3
Breazeale, Michael
2
Aggarwal, Pankaj
1
Ahuvia, Aaron
1
Albee, Christina
1
Albrecht, Carmen-Maria
1
Aledin, Samil A.
1
Allen, Chris T.
1
Alvarez, Claudio
1
Avery, Jill
1
Bauer, Hans H.
1
Boerstler, Courtney
1
Bruhn, Manfred
1
Connell, Paul M.
1
Dato-on, Mary Conway
1
De Chernatony, Leslie
1
Donovan, Leigh Anne Novak
1
Eichen, Falko
1
Fetscherin, Marc
1
Gable, Philip A.
1
Hadwich, Karsten
1
Heinrich, Daniel
1
Huang, Hazel H.
1
Leigh, Thomas W.
1
Liu, Maggie Wenjing
1
Long, Christopher R.
1
MacInnis, Deborah J.
1
Miller, Felicia M.
1
Park, C. Whan
1
Ponder, Nicole
1
Priester, Joseph R.
1
Schau, Hope Jensen
1
Sharma, Padmini
1
Springfield, Stephen
1
Suvatjis, Jean Yannis
1
Thompson, Scott A.
1
Tuzovic, Sven
1
Webster, Cynthia
1
White, Allyn
1
more ...
less ...
Published in...
All
Consumer-brand relationships : theory and practice
Journal of business research : JBR
2,084
Journal of retailing and consumer services
1,965
International journal of consumer studies
793
NBER working paper series
790
International journal of hospitality management
732
Psychology & marketing
687
Working paper / National Bureau of Economic Research, Inc.
655
NBER Working Paper
611
Journal of consumer research : JCR ; an interdisciplinary bimonthly
592
The journal of brand management : an international journal
460
The journal of product & brand management
423
Journal of marketing research : JMR
407
SpringerLink / Bücher
405
Asia Pacific journal of marketing and logistics
397
Discussion paper series / IZA
391
European Journal of Marketing
385
European journal of marketing : EJM
383
Journal of fashion marketing and management
383
Journal of Consumer Marketing
376
Management science : journal of the Institute for Operations Research and the Management Sciences
367
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of travel and tourism marketing
332
Journal of international consumer marketing
330
Journal of marketing
328
Tourism management : research, policies, practice
325
Journal of marketing management : MM
323
Journal of retailing
323
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
317
International journal of retail & distribution management
309
Cogent business & management
308
Journal of marketing communications
303
Marketing letters : a journal of research in marketing
301
The international review of retail, distribution and consumer research
298
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
The journal of consumer marketing
294
Young consumers : insight and ideas for responsible marketers
293
International Journal of Retail & Distribution Management
290
Journal of consumer behaviour : an international research review
290
Journal of the Academy of Marketing Science
282
IZA Discussion Paper
276
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Teenagers' purposive
brand
relationships : from social filters to shoulders to lean on
Aledin, Samil A.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 262-278)
.
2012
Persistent link: https://www.econbiz.de/10009739813
Saved in:
2
On the complexity of managing
brand
relationships in a social media world
Leigh, Thomas W.
;
Thompson, Scott A.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 317-350)
.
2012
Persistent link: https://www.econbiz.de/10009739809
Saved in:
3
Brands can be like friends : goals and interpersonal motives influence attitudes toward preferred brands
Long, Christopher R.
;
Gable, Philip A.
;
Boerstler, Courtney
- In:
Consumer-brand relationships : theory and practice
,
(pp. 279-297)
.
2012
Persistent link: https://www.econbiz.de/10009739811
Saved in:
4
The transfer and limitations of the relationship metaphor in identity-relevant consumption situations
Huang, Hazel H.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 244-261)
.
2012
Persistent link: https://www.econbiz.de/10009739814
Saved in:
5
Relationships are complicated : on construct validity when consumer-
brand
relationships are systems
Ahuvia, Aaron
- In:
Consumer-brand relationships : theory and practice
,
(pp. 204-220)
.
2012
Persistent link: https://www.econbiz.de/10009739817
Saved in:
6
Brand
forgiveness : how close
brand
relationships influence forgiveness
Donovan, Leigh Anne Novak
;
Priester, Joseph R.
; …
- In:
Consumer-brand relationships : theory and practice
,
(pp. 184-203)
.
2012
Persistent link: https://www.econbiz.de/10009739818
Saved in:
7
Brand
love : investigating two alternative love relationships
Fetscherin, Marc
;
Dato-on, Mary Conway
- In:
Consumer-brand relationships : theory and practice
,
(pp. 151-164)
.
2012
Persistent link: https://www.econbiz.de/10009739832
Saved in:
8
Love actually? : measuring and exploring consumers'
brand
love
Heinrich, Daniel
;
Albrecht, Carmen-Maria
;
Bauer, Hans H.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 137-150)
.
2012
Persistent link: https://www.econbiz.de/10009739833
Saved in:
9
Mental accounting in consumer-
brand
relationships
Aggarwal, Pankaj
;
Liu, Maggie Wenjing
- In:
Consumer-brand relationships : theory and practice
,
(pp. 115-133)
.
2012
Persistent link: https://www.econbiz.de/10009739834
Saved in:
10
Examining childhood consumption relationships
Connell, Paul M.
;
Schau, Hope Jensen
- In:
Consumer-brand relationships : theory and practice
,
(pp. 97-114)
.
2012
Persistent link: https://www.econbiz.de/10009739835
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->