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~isPartOf:"Customer Experience : Forum Dienstleistungsmanagement"
~isPartOf:"Cutting edge international research"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type:"article"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Festschrift"
~type_genre:"Reprint"
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Customer Experience : Forum Dienstleistungsmanagement
Cutting edge international research
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
The evolution of brands : from signals of quality to storehouses of trust
17
Brands and branding
16
Journal of business research : JBR
15
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
13
Brand management ; Vol. 2
13
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
Handbook of research on customer engagement
11
Kellogg on branding : the marketing faculty of the Kellogg School of Management
11
Measuring and managing brands
11
New developments and approaches in consumer behavior research
11
The international review of retail, distribution and consumer research
11
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
10
Brand management ; Vol. 3
10
Consumer-brand relationships : theory and practice
10
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
10
International advertising and communication : current insights and empirical findings
10
International journal of advertising : the quarterly review of marketing communications
10
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
10
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
10
Psychology of branding
10
Theoretische Fundierung und praktische Relevanz der Handelsforschung
10
A master class in brand planning : the timeless works of Stephen King
9
Consumer brand relationships : meaning, measuring, managing
9
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
9
Social and economic research with consumer panel data : proceedings of the First ZUMA Symposium on Consumer Panel Data, 5 and 6 October 1999
9
Umwelt- und Produktqualität im Agrarbereich : 44. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 27. bis 29. September 2004 in Berlin
9
Brand management ; Vol. 1
8
Brand management ; Vol. 4
8
Handbook on brand and experience management
8
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
8
Brick & mortar shopping in the 21st century
7
Cases on branding strategies and product development : successes and pitfalls
7
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
7
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
7
Handbook of consumer psychology
7
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
7
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
7
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
7
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ECONIS (ZBW)
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1
Brand
placements in movies : the impact of modality, prominence and plot connection on attitude and behavioral intention
Purnawirawan, Nathalia
;
Wouters, Marijke
;
Pelsmacker, …
- In:
Cutting edge international research
,
(pp. 347-361)
.
2010
Persistent link: https://www.econbiz.de/10003985215
Saved in:
2
30 Jahre "Erlebnismarketing" und "Erlebnisgesellschaft" : die Entwicklung des Phänomens "Erlebnisorientierung" und State-of-the-Art der Forschung
Gröppel-Klein, Andrea
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 37-60)
.
2012
Persistent link: https://www.econbiz.de/10009549644
Saved in:
3
Integrated marketing communications : a test for different levels of strategic consistency
Navarro, Maria Angeles
;
Delgado, Elena
;
Sicilia, Maria
- In:
Cutting edge international research
,
(pp. 3-20)
.
2010
Persistent link: https://www.econbiz.de/10003985030
Saved in:
4
The passive shopping stage : keeping in mind
brand
encounters
Micu, Anca C.
- In:
Cutting edge international research
,
(pp. 59-74)
.
2010
Persistent link: https://www.econbiz.de/10003985038
Saved in:
5
Developing a classification of motivations for consumers' online
brand
-related activities
Muntinga, Daan G.
;
Moorman, Marjolein
;
Smit, Edith G.
- In:
Cutting edge international research
,
(pp. 235-247)
.
2010
Persistent link: https://www.econbiz.de/10003985191
Saved in:
6
A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
7
Do consumers' assumptions on the companies' motives and differences in moral orientation of men and women influence the persuasiveness of CSR activities?
Pagel, Sabine
;
Gierl, Heribert
- In:
Cutting edge international research
,
(pp. 313-329)
.
2010
Persistent link: https://www.econbiz.de/10003985210
Saved in:
8
Customer Experiences, Kundenbegeisterung und Service Excellence : die Spezifikation DIN SPEC 77224
Gouthier, Matthias
;
Giese, Andreas
;
Bartl, Christopher
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 63-83)
.
2012
Persistent link: https://www.econbiz.de/10009549642
Saved in:
9
Brands Lands : Inszenierung begehbarer Erlebniswelten für den Kunden
Kirchgeorg, Manfred
;
Springer, Christiane
;
Ermer, Beatrice
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 295-316)
.
2012
Persistent link: https://www.econbiz.de/10009550142
Saved in:
10
Commitment zum Mitkonsumenten : Konzeption und Folgen für die Customer Experience von Dienstleistungskunden
Curth, Susanne
;
Benkenstein, Martin
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 203-226)
.
2012
Persistent link: https://www.econbiz.de/10009550207
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