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~isPartOf:"Customer Experience : Forum Dienstleistungsmanagement"
~isPartOf:"Handbook of qualitative research methods in marketing"
~isPartOf:"Legends in consumer behavior"
~isPartOf:"Theoretische Fundierung und praktische Relevanz der Handelsforschung"
~source:"econis"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Marketing"
~subject:"Messe"
~subject:"Retail trade"
~subject:"Veranstaltungswirtschaft"
~subject:"Werbewirkung"
~type:"article"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Sammlung"
~type_genre:"Systematic review"
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Customer Experience : Forum Dienstleistungsmanagement
Handbook of qualitative research methods in marketing
Legends in consumer behavior
Theoretische Fundierung und praktische Relevanz der Handelsforschung
Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
Journal of business research : JBR
20
Product experience
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
The evolution of brands : from signals of quality to storehouses of trust
18
Handbook of brand relationships
17
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
16
Cross-cultural and critical perspectives on brands
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
15
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Brand management ; Vol. 3
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The Oxford handbook of luxury business
13
The international review of retail, distribution and consumer research
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
12
Brand management ; Vol. 2
12
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
Emotional, sensory, and social dimensions of consumer buying behavior
12
Handbook of research on consumer behavior change and data analytics in the socio-digital era
12
Marktpsychologie
12
Memorable customer experiences : a research anthology
12
Modernity and the second-hand trade : European consumption cultures and practices, 1700 - 1900
12
Sensory marketing : research on the sensuality of products
12
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1
Researching brands ethnographically: an interpretive community approach
Kates, Steven M.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 94-105)
.
2006
Persistent link: https://www.econbiz.de/10003445802
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2
30 Jahre "Erlebnismarketing" und "Erlebnisgesellschaft" : die Entwicklung des Phänomens "Erlebnisorientierung" und State-of-the-Art der Forschung
Gröppel-Klein, Andrea
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 37-60)
.
2012
Persistent link: https://www.econbiz.de/10009549644
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3
Konzeptionalisierung und Messung der Online Customer-to-Customer Experience
Mink, Moritz
;
Georgi, Dominik
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 185-201)
.
2012
Persistent link: https://www.econbiz.de/10009549629
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4
Customer Experiences, Kundenbegeisterung und Service Excellence : die Spezifikation DIN SPEC 77224
Gouthier, Matthias
;
Giese, Andreas
;
Bartl, Christopher
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 63-83)
.
2012
Persistent link: https://www.econbiz.de/10009549642
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5
Brands Lands : Inszenierung begehbarer Erlebniswelten für den Kunden
Kirchgeorg, Manfred
;
Springer, Christiane
;
Ermer, Beatrice
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 295-316)
.
2012
Persistent link: https://www.econbiz.de/10009550142
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6
Wahrnehmungswirkung von Messeständen als temporären Markenerlebniswelten
Kirchgeorg, Manfred
;
Ermer, Beatrice
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 251-271)
.
2012
Persistent link: https://www.econbiz.de/10009550168
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7
Konsumerlebnisse im Dienstleistungssektor : die Konzeptualisierung des Erlebniskonstrukts am Beispiel kollektiv-hedonistischer Dienstleistungen
Drengner, Jan
;
Jahn, Steffen
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 227-249)
.
2012
Persistent link: https://www.econbiz.de/10009550170
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8
Commitment zum Mitkonsumenten : Konzeption und Folgen für die Customer Experience von Dienstleistungskunden
Curth, Susanne
;
Benkenstein, Martin
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 203-226)
.
2012
Persistent link: https://www.econbiz.de/10009550207
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9
Consumer Confusion im stationären Handel
Liebmann, Hans-Peter
;
Gruber, Elke
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 88-101)
.
2007
Persistent link: https://www.econbiz.de/10003468076
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10
Betriebsformen des Einzelhandels : ein Wechsel von der Anbieter- zur Konsumentenperspektive
Purper, Guido
;
Weinberg, Peter
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 127-142)
.
2007
Persistent link: https://www.econbiz.de/10003468088
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