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~isPartOf:"Customer Experience : Forum Dienstleistungsmanagement"
~isPartOf:"New developments and approaches in consumer behavior research"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Deutschland"
~subject:"Event-Marketing"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Festschrift"
~type_genre:"Reprint"
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Customer Experience : Forum Dienstleistungsmanagement
New developments and approaches in consumer behavior research
Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Premier reference source
26
Transformative consumer research for personal and collective well-being
26
The evolution of brands : from signals of quality to storehouses of trust
24
SpringerLink / Bücher
23
Journal of business research : JBR
21
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
20
Product experience
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Consumer-brand relationships : theory and practice
18
Springer eBook Collection
18
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
17
Handbook of brand relationships
17
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
16
Brands and branding
16
Cross-cultural and critical perspectives on brands
16
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
15
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Brand management ; Vol. 2
14
Brand management ; Vol. 3
14
Measuring and managing brands
14
Memorable customer experiences : a research anthology
14
The Oxford handbook of luxury business
14
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The international review of retail, distribution and consumer research
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
12
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1
Product knowledge, consumer knowledge, and
brand
loyalty : some empirical evidence about their relationships
Amine, Abdelmajid
- In:
New developments and approaches in consumer behavior …
,
(pp. 169-184)
.
1998
Persistent link: https://www.econbiz.de/10001299794
Saved in:
2
30 Jahre "Erlebnismarketing" und "Erlebnisgesellschaft" : die Entwicklung des Phänomens "Erlebnisorientierung" und State-of-the-Art der Forschung
Gröppel-Klein, Andrea
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 37-60)
.
2012
Persistent link: https://www.econbiz.de/10009549644
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3
Hard versus soft laddering : implications for appropriate use
Botschen, Günther
- In:
New developments and approaches in consumer behavior …
,
(pp. 321-339)
.
1998
Persistent link: https://www.econbiz.de/10001299786
Saved in:
4
Measuring cross cultural acceptance of an innovation : the case of low-alcohol wine
Hauteville, François d'
- In:
New developments and approaches in consumer behavior …
,
(pp. 289-305)
.
1998
Persistent link: https://www.econbiz.de/10001299787
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5
Assessing measurement equivalence in cross-national consumer behaviour research : principles, relevance and application issues
Sinkovics, Rudolf R.
- In:
New developments and approaches in consumer behavior …
,
(pp. 269-288)
.
1998
Persistent link: https://www.econbiz.de/10001299788
Saved in:
6
An investigation of the handling of solid waste in the consumption cycle
Buchholz, Petra
- In:
New developments and approaches in consumer behavior …
,
(pp. 255-267)
.
1998
Persistent link: https://www.econbiz.de/10001299789
Saved in:
7
Enviromental aspects of consumer behaviour in Germany
Wimmer, Frank
- In:
New developments and approaches in consumer behavior …
,
(pp. 237-253)
.
1998
Persistent link: https://www.econbiz.de/10001299790
Saved in:
8
The reaction of German consumers to French nuclear testing
Walliser, Björn
- In:
New developments and approaches in consumer behavior …
,
(pp. 219-236)
.
1998
Persistent link: https://www.econbiz.de/10001299791
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9
Optimum stimulation level as a determinant of exploratory behaviours : some empirical evidence
Giannelloni, Jean-Luc
- In:
New developments and approaches in consumer behavior …
,
(pp. 201-218)
.
1998
Persistent link: https://www.econbiz.de/10001299792
Saved in:
10
Empirical analysis of price response functions
Balderjahn, Ingo
- In:
New developments and approaches in consumer behavior …
,
(pp. 185-200)
.
1998
Persistent link: https://www.econbiz.de/10001299793
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