//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Customer Experience : Forum Dienstleistungsmanagement"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Deutschland"
~subject:"Event-Marketing"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 12 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Deutschland
Event-Marketing
Experiment
Konsumentenverhalten
Markenführung
Marketing
Marktforschung
Retail trade
Werbewirkung
Event marketing
8
Consumer behaviour
7
Relationship marketing
3
Messe
2
Trade fair
2
Behaviour
1
Big event
1
Brand
1
Brand management
1
Dienstleistungsmarketing
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
1
Event sector
1
Großveranstaltung
1
Internet marketing
1
Markenartikel
1
Marketing theory
1
Marketingtheorie
1
Music
1
Musik
1
Online-Marketing
1
Perception
1
Service industry
1
Service quality
1
Services marketing
1
Standardisierung
1
Standardization
1
Theorie
1
Theory
1
Veranstaltungswirtschaft
1
Verhalten
1
Wahrnehmung
1
more ...
less ...
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Aufsatz im Buch
8
Book section
8
Systematic review
1
Übersichtsarbeit
1
Language
All
German
8
Author
All
Ermer, Beatrice
2
Kirchgeorg, Manfred
2
Bartl, Christopher
1
Benkenstein, Martin
1
Bruhn, Manfred
1
Curth, Susanne
1
Drengner, Jan
1
Georgi, Dominik
1
Giese, Andreas
1
Gouthier, Matthias
1
Gröppel-Klein, Andrea
1
Hadwich, Karsten
1
Jahn, Steffen
1
Mink, Moritz
1
Springer, Christiane
1
more ...
less ...
Published in...
All
Customer Experience : Forum Dienstleistungsmanagement
Journal of business research : JBR
2,029
Journal of retailing and consumer services
1,949
International journal of consumer studies
766
International journal of hospitality management
728
Psychology & marketing
672
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
NBER working paper series
524
The journal of brand management : an international journal
441
Working paper / National Bureau of Economic Research, Inc.
440
The journal of product & brand management
421
Asia Pacific journal of marketing and logistics
394
NBER Working Paper
387
Journal of marketing research : JMR
372
European journal of marketing : EJM
367
SpringerLink / Bücher
354
Management science : journal of the Institute for Operations Research and the Management Sciences
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of international consumer marketing
323
Journal of travel and tourism marketing
320
Journal of marketing management : MM
317
Journal of retailing
314
Journal of fashion marketing and management
312
Journal of marketing
306
Cogent business & management
303
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
303
Journal of marketing communications
301
International journal of retail & distribution management
299
Marketing letters : a journal of research in marketing
296
Tourism management : research, policies, practice
296
The international review of retail, distribution and consumer research
291
Journal of the Academy of Marketing Science
289
The journal of consumer marketing
287
Journal of consumer behaviour : an international research review
286
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
283
Young consumers : insight and ideas for responsible marketers
269
International journal of contemporary hospitality management
263
Technological forecasting & social change : an international journal
263
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
257
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
30 Jahre "Erlebnismarketing" und "Erlebnisgesellschaft" : die Entwicklung des Phänomens "Erlebnisorientierung" und State-of-the-Art der Forschung
Gröppel-Klein, Andrea
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 37-60)
.
2012
Persistent link: https://www.econbiz.de/10009549644
Saved in:
2
Konzeptionalisierung und Messung der Online Customer-to-Customer Experience
Mink, Moritz
;
Georgi, Dominik
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 185-201)
.
2012
Persistent link: https://www.econbiz.de/10009549629
Saved in:
3
Customer Experiences, Kundenbegeisterung und Service Excellence : die Spezifikation DIN SPEC 77224
Gouthier, Matthias
;
Giese, Andreas
;
Bartl, Christopher
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 63-83)
.
2012
Persistent link: https://www.econbiz.de/10009549642
Saved in:
4
Brands Lands : Inszenierung begehbarer Erlebniswelten für den Kunden
Kirchgeorg, Manfred
;
Springer, Christiane
;
Ermer, Beatrice
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 295-316)
.
2012
Persistent link: https://www.econbiz.de/10009550142
Saved in:
5
Wahrnehmungswirkung von Messeständen als temporären Markenerlebniswelten
Kirchgeorg, Manfred
;
Ermer, Beatrice
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 251-271)
.
2012
Persistent link: https://www.econbiz.de/10009550168
Saved in:
6
Konsumerlebnisse im Dienstleistungssektor : die Konzeptualisierung des Erlebniskonstrukts am Beispiel kollektiv-hedonistischer Dienstleistungen
Drengner, Jan
;
Jahn, Steffen
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 227-249)
.
2012
Persistent link: https://www.econbiz.de/10009550170
Saved in:
7
Commitment zum Mitkonsumenten : Konzeption und Folgen für die Customer Experience von Dienstleistungskunden
Curth, Susanne
;
Benkenstein, Martin
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 203-226)
.
2012
Persistent link: https://www.econbiz.de/10009550207
Saved in:
8
Customer Experience : eine Einführung in die theoretischen und praktischen Problemstellungen
Bruhn, Manfred
;
Hadwich, Karsten
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 3-36)
.
2012
Persistent link: https://www.econbiz.de/10014567348
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->