//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Customer engagement : contemporary issues and challenges"
~subject:"Betriebliche Wertschöpfung"
~subject:"Online-Marketing"
~subject:"Services"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Acquisition integration framew...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Betriebliche Wertschöpfung
Online-Marketing
Services
Beziehungsmarketing
14
Customer integration
14
Kundenintegration
14
Relationship marketing
14
Internet marketing
9
Brand loyalty
7
Markentreue
7
B-to-B-Marketing
1
Brand management
1
Business-to-business marketing
1
Consumer behaviour
1
Dienstleistungsmanagement
1
Konsumentenverhalten
1
Kooperative Führung
1
Markenführung
1
Participative leadership
1
Service management
1
Social Web
1
Social web
1
Stakeholder
1
Strategic management
1
Strategisches Management
1
Tourism industry
1
Tourismuswirtschaft
1
more ...
less ...
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Aufsatz im Buch
9
Book section
9
Language
All
English
9
Author
All
Alpert, Frank
1
Ballantyne, David
1
Biggemann, Sergio
1
Bigné Alcañiz, J. Enrique
1
Breidbach, Christoph F.
1
Brodie, Roderick J.
1
Calder, Bobby J.
1
Conduit, Jodie
1
De Keyser, Arne
1
Dolan, Rebecca
1
Fahy, John
1
Hyder, Antonio
1
Juric, Biljana
1
King, Ceridwyn
1
Malthouse, Edward C.
1
Roberts, Carissa
1
Roberts, Christopher
1
Smith, Sandra D.
1
So, Kevin Kam Fung
1
Sparks, Beverley
1
Vandenbosch, Mark B.
1
Verleye, Katrien
1
Wilks, George
1
Yuksel, Kamer
1
more ...
less ...
Published in...
All
Customer engagement : contemporary issues and challenges
Journal of business research : JBR
84
Industrial marketing management : the international journal for industrial and high-tech firms
46
Journal of retailing and consumer services
37
Journal of service management
28
The journal of business & industrial marketing
23
The journal of services marketing
23
The service industries journal
19
Journal of strategic marketing
18
International journal of hospitality management
17
Service business
16
Journal of marketing management : MM
15
Marketing theory
14
Tourism management : research, policies, practice
14
Journal of service theory and practice : JSTP
13
Technological forecasting & social change : an international journal
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of contemporary hospitality management
11
SpringerLink / Bücher
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Public management review
10
The journal of product & brand management
10
International journal of quality and service sciences
9
The journal of brand management : an international journal
9
Journal of service research
8
Journal of service research : JSR
8
Journal of service theory and practice
8
Journal of the Academy of Marketing Science
8
Marketing intelligence & planning
8
Business horizons
7
European Sport management quarterly : ESMQ
7
European journal of marketing
7
International journal of services and operations management
7
Journal of creating value
7
Strategy & leadership : a publication of Strategic Leadership Forum
7
The TQM journal : the international review of organizational improvement
7
Administrative Sciences : open access journal
6
Electronic markets : the international journal on networked business
6
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.
;
Calder, Bobby J.
;
Vandenbosch, Mark B.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 85-101)
.
2016
Persistent link: https://www.econbiz.de/10011430596
Saved in:
2
Social media engagement : a construct of positively and negatively valenced engagement behaviours
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 102-123)
.
2016
Persistent link: https://www.econbiz.de/10011430600
Saved in:
3
Nature and purpose of engagement platforms
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 124-136)
.
2016
Persistent link: https://www.econbiz.de/10011430607
Saved in:
4
Customer engagement in technology-bases and high-contact intefaces
Verleye, Katrien
;
De Keyser, Arne
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 137-151)
.
2016
Persistent link: https://www.econbiz.de/10011430743
Saved in:
5
Website engagement
Hyder, Antonio
;
Bigné Alcañiz, J. Enrique
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 152-168)
.
2016
Persistent link: https://www.econbiz.de/10011430748
Saved in:
6
Strategic drivers of customer and employee engagement : practical applications
Roberts, Christopher
;
Alpert, Frank
;
Roberts, Carissa
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 171-192)
.
2016
Persistent link: https://www.econbiz.de/10011430758
Saved in:
7
Brand co-creation through social actor engagement
Yuksel, Kamer
;
Ballantyne, David
;
Biggemann, Sergio
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 211-235)
.
2016
Persistent link: https://www.econbiz.de/10011430764
Saved in:
8
Negative customer brand engagement : an overview of conceptual and blog-based findings
Juric, Biljana
;
Smith, Sandra D.
;
Wilks, George
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 278-294)
.
2016
Persistent link: https://www.econbiz.de/10011430779
Saved in:
9
Extending the tourism experience : the role of customer engagement
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 236-253)
.
2016
Persistent link: https://www.econbiz.de/10011430766
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->