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Young New Zealand shoppers' brand perceptions and ethnocentricity
Shergill, Gurvinder S.; Rosmala, Yuli; Parsons, Andrew G. - In: International journal of retail & distribution management 38 (2010) 8, pp. 613-624
Persistent link: https://www.econbiz.de/10008651873
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Factors affecting store image and the choice of hypermarkets in Oman
Belwal, Rakesh; Belwal, Shweta - In: International journal of retail & distribution management 45 (2017) 6, pp. 587-607
Persistent link: https://www.econbiz.de/10011747847
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Impacts of in-store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty
Aurier, Philippe; Lanauze, Gilles Séré de - In: International journal of retail & distribution management 39 (2011) 11, pp. 810-835
Persistent link: https://www.econbiz.de/10009407694
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A comparative investigation of consumers' attitudes toward marketing practices of hypermarket retailers in Thailand
Watchravesringkan, Kittichai Tu; Punyapiroje, Chompunuch - In: International journal of retail & distribution management 39 (2011) 9, pp. 702-720
Persistent link: https://www.econbiz.de/10009273238
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Managing price promotions within a product line
Sinitsyn, Maxim - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 304-318
Persistent link: https://www.econbiz.de/10011459522
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Pricing with prescheduled sales
Sinitsyn, Maxim - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 999-1014
Persistent link: https://www.econbiz.de/10011791437
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Applying a dynamic model of consumer choice to guide brand development at Jetstar Airways
Danaher, Peter J.; Roberts, John H.; Roberts, Ken; … - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 586-594
Persistent link: https://www.econbiz.de/10009299498
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Cloak or flaunt? : the fashion dilemma
Yoganarasimhan, Hema - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 74-95
Persistent link: https://www.econbiz.de/10009511627
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Demand dynamics in the seasonal goods industry : an empirical analysis
Soysal, Gonca P.; Krishnamurthi, Lakshman - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 293-316
Persistent link: https://www.econbiz.de/10009548694
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Consumers interpreting sustainability : moving beyond food to fashion
Ritch, Elaine L. - In: International journal of retail & distribution management 43 (2015) 12, pp. 1162-1181
Persistent link: https://www.econbiz.de/10011431951