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~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
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ECONIS (ZBW)
381
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21
Young consumers' insights on
brand
equity : effects of
brand
association,
brand
loyalty,
brand
awarness, and
brand
image
Sasmita, Jumiati
;
Mohd Suki, Norazah
- In:
International journal of retail & distribution management
43
(
2015
)
3
,
pp. 276-292
Persistent link: https://www.econbiz.de/10011300317
Saved in:
22
Testing the decoy effect in the presence od store brands
Sellers Rubio, Ricardo
;
Nicolau-Gonzalbez, Juan-Luis
- In:
International journal of retail & distribution management
43
(
2015
)
1
,
pp. 113-125
Persistent link: https://www.econbiz.de/10010526583
Saved in:
23
Brand
social power in luxury retail : manifestations of
brand
dominance over clients in the store
Cervellon, Marie-Cécile
;
Coudriet, Rachael
- In:
International journal of retail & distribution management
41
(
2013
)
11/12
,
pp. 869-884
Persistent link: https://www.econbiz.de/10010203014
Saved in:
24
Relationship of product claims between private label and national brands : the influence of private label penetration
Stanton, John L.
;
Wiley, James B.
;
Hooker, Neal H.
; …
- In:
International journal of retail & distribution management
43
(
2015
)
9
,
pp. 815-830
Persistent link: https://www.econbiz.de/10011456576
Saved in:
25
What drives store
brand
purchases during crisis periods? : evidence from panel data in four product categories
Diallo, Mbaye Fall
;
Kaswengi, Joseph
- In:
International journal of retail & distribution management
44
(
2016
)
3
,
pp. 301-319
Persistent link: https://www.econbiz.de/10011515880
Saved in:
26
The impact of packaging colour on children's
brand
name memorization (7-12 years old)
Bezaz, Nora
- In:
International journal of retail & distribution management
42
(
2014
)
11/12
,
pp. 1053-1068
Persistent link: https://www.econbiz.de/10010461473
Saved in:
27
Determinants of store brands' success : a cross-store format comparative analysis
Calvo-Porral, Cristina
;
Lévy Mangin, Jean-Pierre
- In:
International journal of retail & distribution management
42
(
2014
)
7
,
pp. 595-612
Persistent link: https://www.econbiz.de/10010387842
Saved in:
28
Measuring asymmetries in
brand
associations using correspondence analysis
Greenacre, Michael J.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001697171
Saved in:
29
Demand for pharmaceutical drugs: a choice modelling experiment
Merino Castelló, Anna
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001939834
Saved in:
30
The influence of visual packaging design on perceived food product quality, value, and
brand
preference
Wang, Edward S. T.
- In:
International journal of retail & distribution management
41
(
2013
)
10
,
pp. 805-816
Persistent link: https://www.econbiz.de/10010187195
Saved in:
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