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Positive affectivity as a predictor of consumers' propensity to be brand loyal
Pulligadda, Sanjay; Kardes, Frank R.; Cronley, Maria L. - In: The journal of brand management : an international journal 23 (2016) 2, pp. 216-228
Persistent link: https://www.econbiz.de/10011459533
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The human dimension of a brand influences brand equity : an empirical examination in the context of a luxury and a convenience brand
Brunetti, Federico; Confente, Ilenia; Kaufmann, Hans … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 634-645
Persistent link: https://www.econbiz.de/10012120862
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Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona; Gil Saura, Irene; Šerić, Maja; … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
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Connecting the dots between brand experience and brand loyalty : the mediating role of brand personality and brand relationships
Ramaseshan, B.; Stein, Alisha - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 664-683
Persistent link: https://www.econbiz.de/10010462626
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Measuring farmer's satisfaction and brand loyalty toward Indian fertilizer brands using DEA
Mohanty, Pradeep Kumar; Kumar, N. Senthil - In: The journal of brand management : an international journal 24 (2017) 5, pp. 467-488
Persistent link: https://www.econbiz.de/10011799049
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Brand fidelity : a relationship maintenance perspective
Grace, Debra; Ross, Mitchell; King, Ceridwyn - In: The journal of brand management : an international journal 25 (2018) 6, pp. 577-590
Persistent link: https://www.econbiz.de/10011962815
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Construing loyalty through brand experience : the mediating role of brand relationship quality
Francisco-Maffezzolli, Eliane Cristine; Semprebon, Elder; … - In: The journal of brand management : an international journal 21 (2014) 5, pp. 446-459
Persistent link: https://www.econbiz.de/10010410631
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Special issue: Consumer brand relationships
Fetscherin, Marc (contributor) - 2014
Persistent link: https://www.econbiz.de/10010410730
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Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée; Langner, Tobias; Temme, Dirk - In: The journal of brand management : an international journal 28 (2021) 6, pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
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Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study
Olaoke, Ridhwan O.; Baylghomog, Steven W.; Tümer, Mustafa - In: The journal of brand management : an international journal 28 (2021) 6, pp. 643-656
Persistent link: https://www.econbiz.de/10012792877