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Leveraging return policy for price premium
Singh, Gaganpreet; Pandey, Neeraj - In: Journal of revenue and pricing management 14 (2015) 4, pp. 276-292
Persistent link: https://www.econbiz.de/10011439976
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A next generation apporach to estimating customer demand via willingness to pay
Kambour, Edward - In: Journal of revenue and pricing management 13 (2014) 5, pp. 354-365
Persistent link: https://www.econbiz.de/10010506916
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Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.; Roy, Rajat; Sharma, Piyush - In: Journal of business research : JBR 141 (2022), pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
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Do long-life customers pay more in pay-what-you-want pricing? : evidence from live streaming
Ma, Xuejing; Wang, Zetao; Liu, Hongju - In: Journal of business research : JBR 142 (2022), pp. 998-1009
Persistent link: https://www.econbiz.de/10013169478
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Pay-what-you-want for high-value priced services : differences between potential, new, and repeat customers
Stangl, Brigitte; Kastner, Margit; Ko, Eunju - In: Journal of business research : JBR 74 (2017), pp. 168-174
Persistent link: https://www.econbiz.de/10011675602
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Differential pricing with consumers' valuation uncertainty by a monopoly
Wang, Tuo; Hu, Michael Y. - In: Journal of revenue and pricing management 18 (2019) 3, pp. 247-255
Persistent link: https://www.econbiz.de/10012056784
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Lowering consumers' price image without lowering their internal reference price : the role of pay-what-you-want pricing mechanism
Wagner, Rafael Luis - In: Journal of revenue and pricing management 18 (2019) 4, pp. 332-341
Persistent link: https://www.econbiz.de/10012056886
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Value-based pricing in competitive situations with the help of multi-product price response maps
Dost, Florian; Geiger, Ingmar - In: Journal of business research : JBR 76 (2017), pp. 219-236
Persistent link: https://www.econbiz.de/10011713628
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Variable opaque products in the airline industry : a tool to fill the gaps and increase revenues
Post, David - In: Journal of revenue and pricing management 9 (2010) 4, pp. 292-299
Persistent link: https://www.econbiz.de/10008646983
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Eliciting and estimating reservation price : a semi-compensatory approach
Kaplan, Sigal; Bekhor, Shlomo; Shiftan, Yoram - In: Journal of business research : JBR 64 (2011) 1, pp. 45-50
Persistent link: https://www.econbiz.de/10008806349