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~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"The journal of product & brand management"
~person:"Grohmann, Bianca"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
48
Cultural identity
10
Kulturelle Identität
10
Globalisierung
9
Globalization
9
Welt
8
World
8
Brand management
7
Markenführung
7
International marketing
6
Internationales Marketing
6
Sustainability
6
Brand image
5
Corporate Social Responsibility
5
Corporate social responsibility
5
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Marketingmanagement
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3
Kanada
3
Markenartikel
3
National culture
3
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Social integration
3
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47
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46
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46
Collection of articles of several authors
4
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4
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2
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English
48
Author
All
Grohmann, Bianca
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Ko, Eunju
24
Cleveland, Mark
16
Valette-Florence, Pierre
16
Diamantopoulos, Adamantios
15
Guzman, Francisco
14
Veloutsou, Cleopatra
13
Bartikowski, Boris
12
Teng, Lefa
12
Balaji, M. S.
11
Dwivedi, Yogesh Kumar
11
Filieri, Raffaele
11
Richard, Marie-Odile
11
Septianto, Felix
11
Kukar-Kinney, Monika
10
Mattila, Anna S.
10
Seo, Yuri
10
Chebat, Jean-Charles
9
Kim, Kyung Hoon
9
Shukla, Paurav
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Christodoulides, George
8
Merchant, Altaf
8
Paul, Justin
8
Roy, Rajat
8
Schlegelmilch, Bodo B.
8
Sharma, Piyush
8
Wagner, Udo
8
Wang, Cheng Lu
8
Wiedmann, Klaus-Peter
8
Xia, Lan
8
Yang, Zhiyong
8
Aiello, Gaetano
7
Arslanagic-Kalajdzic, Maja
7
Balabanis, George
7
Flavián Blanco, Carlos
7
Geuens, Maggie
7
Gupta, Suraksha
7
Liu, Martin J.
7
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Journal of business ethics : JOBE
Journal of business research : JBR
Marketing and multicultural diversity
The journal of product & brand management
Journal of retailing and consumer services
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
6
The journal of brand management : an international journal
6
Journal of the Academy of Marketing Science
5
Psychology & marketing
5
European journal of marketing : EJM
4
International journal of hospitality management
4
International marketing review
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Marketing letters : a journal of research in marketing
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
The service industries journal
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
American journal of business : applying research to practice ; AJB
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
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ECONIS (ZBW)
48
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48
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1
A test of the effects of competition on consumer
brand
selection processes
Laroche, Michel
- In:
Journal of business research : JBR
31
(
1994
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10001171342
Saved in:
2
Exploring behavioural branding,
brand
love and
brand
co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
3
Better together? : harnessing the power of
brand
placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
4
Parental style and consumer socialization among adolescents : a cross-cultural investigation
Yang, Zhiyong
;
Kim, Chankon
;
Laroche, Michel
;
Lee, Hanjoon
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 228-236
Persistent link: https://www.econbiz.de/10010245289
Saved in:
5
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
6
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
Saved in:
7
Development of market Mavenism traits : antecedents and moderating effects of culture, gender, and personal beliefs
Kiani, Isar
;
Laroche, Michel
;
Paulin, Michèle
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1120-1129
Persistent link: https://www.econbiz.de/10011440238
Saved in:
8
Positive and negative antecedents of purchasing eco-friendly products : a comparison between green and non-green consumers
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Journal of business ethics : JOBE
134
(
2016
)
2
,
pp. 229-247
Persistent link: https://www.econbiz.de/10011471283
Saved in:
9
Shame on you : when materialism leads to purchase intentions toward counterfeit products
Davidson, Alexander
;
Nepomuceno, Marcelo Vinhal
; …
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 479-494
Persistent link: https://www.econbiz.de/10011998595
Saved in:
10
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
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