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~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Marketing and multicultural diversity"
~person:"Bronnmann, Julia"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
16
Internet marketing
5
Online-Marketing
5
Social Web
4
Social web
4
Online retailing
3
Online-Handel
3
Virales Marketing
3
Advertising effects
2
Aquaculture
2
Aquakultur
2
Beziehungsmarketing
2
Brand image
2
Brand management
2
Distribution channel
2
E-commerce
2
Electronic Commerce
2
Internet
2
Markenführung
2
Markenimage
2
Mobile communications
2
Mobilkommunikation
2
Online reviews
2
Relationship marketing
2
Vertriebsweg
2
Werbewirkung
2
Advertising
1
App adoption
1
Aquaculture stewardship council ASC
1
Attitude to in-game advertising
1
Automotive industry
1
Behavioral intentions
1
Benefits and cost of shopping
1
Big Data
1
Big data
1
Brand placement
1
Celebrity endorsement
1
Celebrity expert endorsement
1
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16
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Article in journal
14
Aufsatz in Zeitschrift
14
Aufsatz im Buch
2
Book section
2
Language
All
English
16
Author
All
Bronnmann, Julia
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Dens, Nathalie
6
Hoffmann, Stefan
5
Pauwels, Koen
5
Hoffman, Donna L.
4
Labrecque, Lauren I.
4
Luo, Xin
4
Mai, Robert
4
Noort, Guda van
4
Novak, Thomas P.
4
Aiking, Harry
3
Bijmolt, Tammo H. A.
3
Boer, Johannes de
3
Eigenraam, Anniek W.
3
Forsythe, Sandra
3
Hofacker, Charles F.
3
Li, Tongzhe
3
Malthouse, Edward C.
3
Messer, Kent D.
3
Riquelme, Isabel P.
3
Román, Sergio
3
Røpke, Inge
3
Shankar, Venkatesh
3
Spann, Martin
3
Verlegh, Peeter
3
Wang, Yonggui
3
Welsch, Heinz
3
Ye, Qiang
3
Agovino, Massimiliano
2
Aguilar, Francisco X.
2
Asche, Frank
2
Axsen, Jonn
2
Bacile, Todd J.
2
Balderjahn, Ingo
2
Barbarossa, Camilla
2
Bergh, Jeroen C. J. M. van den
2
Bernritter, Stefan F.
2
Binder, Martin
2
Blackhurst, Michael F.
2
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Journal of electronic commerce research : JECR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Marketing and multicultural diversity
Journal of business research : JBR
35
Journal of retailing and consumer services
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing communications
5
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
Aquaculture economics & management : official journal of the International Association of Aquaculture Economics and Management
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marine resource economics
2
The journal of product & brand management
2
The service industries journal
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Applied economics letters
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
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Source
All
ECONIS (ZBW)
16
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16
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1
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
2
Customer responses to channel migration strategies toward the E-channel
Trampe, Debra
;
Konuş, Umut
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 257-270
Persistent link: https://www.econbiz.de/10010470966
Saved in:
3
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
4
Cultural differences in consumer susceptibility to interpersonal influence : the role of individualism
Mourali, Mehdi
;
Laroche, Michel
;
Pons, Frank
- In:
Marketing and multicultural diversity
,
(pp. 11-30)
.
2006
Persistent link: https://www.econbiz.de/10003291134
Saved in:
5
Consumption as a function of ethnic identification and acculturation
Hui, Michael
;
Laroche, Michel
;
Kim, Chankon
- In:
Marketing and multicultural diversity
,
(pp. 53-69)
.
2006
Persistent link: https://www.econbiz.de/10003291585
Saved in:
6
Balance and sequence in online reviews : how perceived usefulness affects attitudes and intentions
Purnawirawan, Nathalia
;
Pelsmacker, Patrick de
;
Dens, …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 244-255
Persistent link: https://www.econbiz.de/10009631544
Saved in:
7
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
8
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
9
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
10
The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
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