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1
Strategic upfront
marketing
channel integration as an entry barrier
Matsui, Kenji
- In:
European journal of operational research : EJOR
220
(
2012
)
3
,
pp. 865-875
Persistent link: https://www.econbiz.de/10009551322
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2
Measuring submarket specialisation by firms
Williams, Ross A.
- In:
Economics letters
36
(
1991
)
3
,
pp. 291-294
Persistent link: https://www.econbiz.de/10001107892
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3
Quality as a substitute for quantity : do more reliable products ever sell for less?
Nelson, Julianne
- In:
Economics letters
36
(
1991
)
3
,
pp. 239-243
Persistent link: https://www.econbiz.de/10001107926
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4
Guaranteed lowest prices : do they facilitate collusion?
Logan, John W.
- In:
Economics letters
31
(
1989
)
2
,
pp. 189-192
Persistent link: https://www.econbiz.de/10001078153
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5
Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E.
- In:
European journal of operational research : EJOR
41
(
1989
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
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6
DIFFSTRAT: an analytical procedure for generating optimal new product concepts for a differentiated-type strategy
Sudharshan, Devanathan
- In:
European journal of operational research : EJOR
1
(
1988
),
pp. 50-65
Persistent link: https://www.econbiz.de/10001065829
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7
The evaluation and analysis of retail sales promotions
Preston, John
- In:
European journal of operational research : EJOR
47
(
1990
)
3
,
pp. 330-338
Persistent link: https://www.econbiz.de/10001095320
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8
Optimal sales to users who hold inventory
Glazer, Amihai
- In:
Economics letters
34
(
1990
)
3
,
pp. 215-220
Persistent link: https://www.econbiz.de/10001096939
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9
Modeling the impact of product quality on dynamic pricing and advertising policies
Chenavaz, Régis Y.
;
Feichtinger, Gustav
;
Hartl, Richard F.
- In:
European journal of operational research : EJOR
284
(
2020
)
3
,
pp. 990-1001
Persistent link: https://www.econbiz.de/10012238930
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10
Optimal dynamic
marketing
-mix policies for frequently purchased products and services versus consumer durable goods : a generalized analytic approach
Mesak, Hani I.
;
Bari, Abdullahel
;
Ellis, T. Selwyn
- In:
European journal of operational research : EJOR
280
(
2020
)
2
,
pp. 764-777
Persistent link: https://www.econbiz.de/10012132473
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