Narrow search
Showing 1 - 7 of 7
Cover Image
Browsing databases with constraint hierarchies
Orman, Levent V. - In: Electronic commerce research 8 (2008) 1/2, pp. 29-56
Persistent link: https://www.econbiz.de/10003728117
Cover Image
Sponsored search auctions : an overview of research with emphasis on game theoretic aspects
Maillé, Patrick; Markakis, Evangelos; Naldi, Maurizio; … - In: Electronic commerce research 12 (2012) 3, pp. 265-300
Persistent link: https://www.econbiz.de/10009663939
Cover Image
User reactions to search engines logos : investigating brand knowledge of web search engines
Jansen, Bernhard J.; Zhang, Lu; Mattila, Anna S. - In: Electronic commerce research 12 (2012) 4, pp. 428-454
Persistent link: https://www.econbiz.de/10009675706
Cover Image
The impact of ad positioning in search engine advertising : a multifaceted decision problem
Schultz, Carsten D. - In: Electronic commerce research 20 (2020) 4, pp. 945-968
Persistent link: https://www.econbiz.de/10012309251
Cover Image
Will data on internet queries predict the performance in the marketplace : an empirical study on online searches and IPO stock returns
Kang, Hyoung Goo; Bae, Kyounghun; Jung Ah Shin; Jeon, … - In: Electronic commerce research 21 (2021) 1, pp. 101-124
Persistent link: https://www.econbiz.de/10012543722
Cover Image
Auctions for online ad space among advertisers sensitive to both views and clicks
Maillé, Patrick; Tuffin, Bruno - In: Electronic commerce research 18 (2018) 3, pp. 485-506
Persistent link: https://www.econbiz.de/10011901669
Cover Image
A semantic transfer approach to keyword suggestion for search engine advertising
Zhang, Jin; Zhang, Jilong; Chen, George Guo-Qiang - In: Electronic commerce research 23 (2023) 2, pp. 921-947
Persistent link: https://www.econbiz.de/10014252038