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~isPartOf:"EuroMed journal of business"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of retailing and consumer services"
~person:"Baier, Daniel"
~person:"Handayani, Putu Wuri"
~person:"Hollebeek, Linda D."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Brand management"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Retail trade"
~subject:"Werbewirkung"
~subject:"brand personality"
~type_genre:"Article in journal"
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Brand management
Customer satisfaction
Dienstleistungsqualität
Konsumentenverhalten
Markenartikel
Mode
Retail trade
Werbewirkung
brand personality
Consumer behaviour
50
Markenführung
20
Beziehungsmarketing
17
Relationship marketing
17
Brand image
13
Markenimage
13
Online retailing
13
Online-Handel
13
Brand
11
Kundenzufriedenheit
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Advertising effects
8
Einzelhandel
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Fashion
7
Kundenintegration
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Service quality
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Advertising
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Customer engagement
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Electronic Commerce
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Internet marketing
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Online-Marketing
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Werbung
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51
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51
Author
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Baier, Daniel
Handayani, Putu Wuri
Hollebeek, Linda D.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Prentice, Catherine
18
Septianto, Felix
18
Ko, Eunju
17
Park, Jungkun
17
Thaichon, Park
15
Dhir, Amandeep
14
Jebarajakirthy, Charles
13
Paul, Justin
13
Lombart, Cindy
12
Pantano, Eleonora
12
Dwivedi, Yogesh Kumar
11
Mortimer, Gary
11
Cliquet, Gérard
10
Kaur, Puneet
10
Klaus, Philipp
10
Otterbring, Tobias
10
Quach, Sara
10
Rana, Nripendra P.
10
Gázquez-Abad, Juan Carlos
9
Islam, Tahir
9
Kim, Kyung Hoon
9
Sands, Sean
9
Talwar, Shalini
9
Agag, Gomaa
8
Borges, Adilson
8
Carpenter, Jason M.
8
Chebat, Jean-Charles
8
Khan, Imran
8
Kim, Hye-yŏng
8
Ladhari, Riadh
8
Louis, Didier
8
Trinh, Giang
8
Wästlund, Erik
8
Babin, Barry J.
7
Bogomolova, Svetlana
7
Das, Gopal
7
Dennis, Charles
7
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EuroMed journal of business
International journal of advertising : the quarterly review of marketing communications
International journal of electronic commerce : IJEC
International journal of retail & distribution management
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
Journal of business research : JBR
35
Psychology & marketing
8
International marketing review
5
Journal of marketing communications
5
The journal of brand management : an international journal
5
Cogent business & management
4
International journal of hospitality management
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : JPM
4
The journal of product & brand management
4
The journal of services marketing
4
International journal of consumer studies
3
Journal of service management
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing intelligence & planning
3
The service industries journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business economics : JBE
2
Journal of marketing management : MM
2
Technological forecasting & social change : an international journal
2
The journal of consumer marketing
2
Tourism management : research, policies, practice
2
World review of entrepreneurship, management and sustainable development
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Baltic journal of management
1
Electronic commerce research
1
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All
ECONIS (ZBW)
51
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
3
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
4
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
5
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
6
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
7
How do customers meet their needs in in-store and online
fashion
shopping? : a comparative study based on the jobs-to-be-done theory
Kullak, Franziska S.
;
Baier, Daniel
;
Woratschek, Herbert
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014265655
Saved in:
8
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
9
Promoting
brand
relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
10
Analysing consumer-
brand
engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
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