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A "wide" variety : effects of horizontal versus vertical display on assortment processing, perceived variety, and choice
Deng, Xiaoyan; Kahn, Barbara E.; Unnava, Hanumantha Rao; … - In: Journal of marketing research : JMR 53 (2016) 5, pp. 682-698
Persistent link: https://www.econbiz.de/10011600533
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Robust assortment optimization under sequential product unavailability
Mehrani, Saharnaz; Sefair, Jorge A. - In: European journal of operational research : EJOR 303 (2022) 3, pp. 1027-1043
Persistent link: https://www.econbiz.de/10013366178
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Differentiating high involved product by trivial attributes for product line extension strategy
Sun, Pi-chuan - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1557-1575
Persistent link: https://www.econbiz.de/10008773212
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Quantity-discount-dependent consumer preferences and competitive nonlinear pricing
Gu, Zheyin; Yang, Sha - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1100-1113
Persistent link: https://www.econbiz.de/10008796518
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The role of purchase quantity in assortment choice : the quantity-matching heuristic
Chernev, Alexander - In: Journal of marketing research : JMR 45 (2008) 2, pp. 171-181
Persistent link: https://www.econbiz.de/10003707179
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Categories create mind-sets : the effect of exposure to broad versus narrow categorizations on subsequent, unrelated decisions
Ülkümen, Gülden; Chakravarti, Amitav; Morwitz, Vicki G. - In: Journal of marketing research : JMR 47 (2010) 4, pp. 659-671
Persistent link: https://www.econbiz.de/10009235362
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How does assortment affect grocery store choice?
Briesch, Richard A.; Chintagunta, Pradeep K.; Fox, Edward J. - In: Journal of marketing research : JMR 46 (2009) 2, pp. 176-189
Persistent link: https://www.econbiz.de/10003827935
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Mean-variance analysis of a single supplier and retailer supply chain under a returns policy
Choi, Tsan-Ming; Li, Duan; Yan, Houmin - In: European journal of operational research : EJOR 184 (2008) 1, pp. 356-376
Persistent link: https://www.econbiz.de/10003768218
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A note on "price discount based on early order commitment in a single manufacturer-multiple retailer supply chain"
Xiong, Huachun; Xie, Jinxing; Wang, Miao - In: European journal of operational research : EJOR 211 (2011) 1, pp. 208-212
Persistent link: https://www.econbiz.de/10008860215
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Fraudulent consumer returns: exploiting retailers' return policies
Harris, Lloyd C. - In: European journal of marketing : EJM 44 (2010) 6, pp. 730-747
Persistent link: https://www.econbiz.de/10003989123