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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~type_genre:"Aufsatz in Zeitschrift"
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Werbemitteldesign und Markenpo...
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Brand management
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144
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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing communications
Journal of the Academy of Marketing Science
Journal of business research : JBR
606
The journal of brand management : an international journal
563
The journal of product & brand management
386
Journal of retailing and consumer services
288
Psychology & marketing
114
Journal of strategic marketing
108
Marketing intelligence & planning
106
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
104
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
The IUP journal of brand management : IJBRM
92
Journal of marketing
83
Journal of advertising research
77
Journal of promotion management : JPM
72
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
69
Journal of international consumer marketing
68
International journal of advertising : the review of marketing communications
67
International journal of internet marketing and advertising : IJIMA
67
Journal of fashion marketing and management
67
Tourism management : research, policies, practice
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
International marketing review
61
Cogent business & management
60
Qualitative market research : an international journal
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
57
Journal of marketing research : JMR
56
Business horizons
53
International journal of contemporary hospitality management
53
Journal of retailing
53
Journal of travel and tourism marketing
53
The journal of consumer marketing
53
The marketing review
52
International journal of consumer studies
51
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ECONIS (ZBW)
421
Showing
1
-
10
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421
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date (oldest first)
1
Reconciling the tension between consistency and relevance :
design
thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
Saved in:
2
Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Bolhuis, Wendy
;
Jong, Menno D. T. de
;
Bosch, Annette L. …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10011852908
Saved in:
3
Sensory imagery in advertising : how the senses affect perceived product
design
and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
4
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
5
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003881169
Saved in:
6
Mobile advertising : the influence of emotional attachment to mobile devices on consumer receptiveness
Kolsaker, Alisa
;
Drakatos, Nikolaos
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10003897667
Saved in:
7
Special issue: New advertising formats
Pelsmacker, Patrick de
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009508039
Saved in:
8
The impact of media fragmentation on audience targeting : an empirical generalisation approach
Nelson-Field, Karen
;
Riebe, Erica
- In:
Journal of marketing communications
17
(
2011
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10008907777
Saved in:
9
Marketing communications for special events : analysing managerial practice, consumer perceptions and preferences
Hede, Anne-Marie
;
Kellett, Pamm
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 987-1004
Persistent link: https://www.econbiz.de/10009231667
Saved in:
10
Will normal-sized female models in advertisements be viewed as positively as small-sized models?
Bian, Xuemei
;
Foxall, Gordon R.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 485-505
Persistent link: https://www.econbiz.de/10009733018
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