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Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi; Hudders, Liselot; Cauberghe, Veroline - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
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Of video games, music, movies, and celebrities
Eliashberg, Jehoshua; Hennig-Thurau, Thorsten; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 241-245
Persistent link: https://www.econbiz.de/10011527063
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Beyond the more the merrier : the variety effect and consumer heterogeneity in system markets
Sun, Li; Rajiv, Surendra; Chu, Junhong - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 261-275
Persistent link: https://www.econbiz.de/10011527084
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Platform adoption in system markets : the roles of preference heterogeneity and consumer expectations
Steiner, Michael; Wiegand, Nico; Eggert, Andreas; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 276-296
Persistent link: https://www.econbiz.de/10011527085
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The power of an installed base to combat lifecycle decline : the case of video games
Jang, Sungha - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 123-154
Persistent link: https://www.econbiz.de/10011490866
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The effectiveness of casual advergames on adolescents' brand attitudes
Redondo, Ignacio - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1671-1688
Persistent link: https://www.econbiz.de/10009676124
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Measuring and forecasting mobile game app engagement
Rutz, Oliver J.; Aravindakshan, Ashwin; Rubel, Olivier - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 185-199
Persistent link: https://www.econbiz.de/10012063318
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Video mining : measuring visual information using automatic methods
Li, Xi; Shi, Mengze; Wang, Xin - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 216-231
Persistent link: https://www.econbiz.de/10012063324
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Not all digital word of mouth is created equal : understanding the respective impact of consumer reviews and microblogs on new product success
Marchand, André; Hennig-Thurau, Thorsten; Wiertz, Caroline - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 336-354
Persistent link: https://www.econbiz.de/10011734858
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Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.; Bijmolt, Tammo H. A.; Leeflang, Peter; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 234-246
Persistent link: https://www.econbiz.de/10003793491