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European journal of marketing : EJM
SpringerLink / Bücher
1,459
Gabler Edition Wissenschaft
319
Springer eBook Collection
319
Springer eBook Collection / Business and Economics
316
Journal of advertising research
250
Research
249
Europäische Hochschulschriften / 5
221
International journal of advertising : the review of marketing communications
216
Journal of advertising : official publication of the American Academy of Advertising
204
International journal of advertising : the quarterly review of marketing communications
194
Lehrbuch
193
Journal of advertising
185
Journal of business research : JBR
185
Journal of marketing communications
151
Psychology & marketing
108
essentials
106
Gabler Research
97
Journal of economic psychology : research in economic psychology and behavioral economics
94
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
90
Hamburger Schriften zur Marketingforschung
89
Journal of promotion management : JPM
85
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
83
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Innovatives Markenmanagement
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
NBER working paper series
80
Journal of marketing
79
Neue betriebswirtschaftliche Forschung : Nbf
77
European journal of operational research : EJOR
75
Journal of marketing research : JMR
73
Schriftenreihe Studien zum Konsumentenverhalten
72
Journal of historical research in marketing
70
DUV / Wirtschaftswissenschaft
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68
Working paper / National Bureau of Economic Research, Inc.
68
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67
Journal of consumer research : JCR ; an interdisciplinary bimonthly
65
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
65
International journal of internet marketing and advertising : IJIMA
64
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ECONIS (ZBW)
68
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1
Regulatory congruence effects in two-sided advertising : the mediating role of processing fluency and processing depth
Cornelis, Erlinde
;
Cauberghe, Veroline
;
Pelsmacker, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1451-1465
Persistent link: https://www.econbiz.de/10010414755
Saved in:
2
Shop until you drop? : an exploratory analysis of mall experiences
Gilboa, Shaked
;
Vilnai-Yavetz, Iris
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 239-259
Persistent link: https://www.econbiz.de/10009718534
Saved in:
3
Electronic word of mouth : the effects of incentives on e-referrals by senders and receivers
Ahrens, Jan
;
Coyle, James R.
;
Strahilevitz, Michal Ann
- In:
European journal of marketing : EJM
47
(
2013
)
7
,
pp. 1034-1051
Persistent link: https://www.econbiz.de/10009787135
Saved in:
4
Marketplace footprints : connecting marketing communication and corporate brands
Spotts, Harlan E.
;
Weinberger, Marc G.
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 591-609
Persistent link: https://www.econbiz.de/10003990970
Saved in:
5
The risk reduction role of advertising in relation to price rigidity
Chen, Guan-ru
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1839-1855
Persistent link: https://www.econbiz.de/10008773200
Saved in:
6
The "killer" ad : an assessment of advertising violence
Söderlund, Magnus
;
Dahlén, Micael
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1811-1838
Persistent link: https://www.econbiz.de/10008773201
Saved in:
7
If Kate voted conservative, would you? : the role of celebrity endorsements in political party advertising
Veer, Ekant
;
Becirovic, Ilda
;
Martin, Brett A. S.
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 436-450
Persistent link: https://www.econbiz.de/10008650070
Saved in:
8
The political role of government-sponsored social marketing campaigns
Raftopoulou, Effi
;
Hogg, Margaret K.
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1206-1227
Persistent link: https://www.econbiz.de/10008650632
Saved in:
9
The effects of advertising spending on brand loyalty in services
Ha, Hong Youl
;
John, Joby
;
Janda, Swinder
;
Muthaly, …
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 673-691
Persistent link: https://www.econbiz.de/10009010593
Saved in:
10
Names versus faces : examining spokesperson-based congruency effects in advertising
Ilicic, Jasmina
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10010519631
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