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Werbung
66
Advertising
62
Advertising effects
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European journal of marketing : EJM
Journal of advertising research
234
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
177
Journal of business research : JBR
176
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
144
The journal of industrial economics
134
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
123
NBER working paper series
117
International journal of industrial organization
107
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
103
Working paper / National Bureau of Economic Research, Inc.
91
Management science : journal of the Institute for Operations Research and the Management Sciences
88
NBER Working Paper
88
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
86
Economics letters
85
Journal of promotion management : JPM
82
Review of industrial organization : RIO
82
European journal of operational research : EJOR
77
Journal of marketing
76
Wirtschaft und Wettbewerb
75
Europäische Hochschulschriften / 5
72
Southern economic journal
72
CESifo working papers
71
Journal of historical research in marketing
70
The American economic review
65
Applied economics
64
Journal of promotion management : innovations in planning and applied research
64
The review of economics and statistics
64
Journal of marketing research : JMR
62
Jahrbuch der Absatz- und Verbrauchsforschung
59
Voprosy ėkonomiki : ordena trudovogo krasnogo znameni ežemesjačnyj žurnal ; Vserossijskoe ėkonomičeskoe izdanie
59
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
58
SpringerLink / Bücher
56
Discussion paper / Centre for Economic Policy Research
55
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
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ECONIS (ZBW)
66
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1
Marketplace footprints : connecting marketing communication and corporate brands
Spotts, Harlan E.
;
Weinberger, Marc G.
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 591-609
Persistent link: https://www.econbiz.de/10003990970
Saved in:
2
The risk reduction role of advertising in relation to price rigidity
Chen, Guan-ru
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1839-1855
Persistent link: https://www.econbiz.de/10008773200
Saved in:
3
The "killer" ad : an assessment of advertising violence
Söderlund, Magnus
;
Dahlén, Micael
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1811-1838
Persistent link: https://www.econbiz.de/10008773201
Saved in:
4
If Kate voted conservative, would you? : the role of celebrity endorsements in political party advertising
Veer, Ekant
;
Becirovic, Ilda
;
Martin, Brett A. S.
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 436-450
Persistent link: https://www.econbiz.de/10008650070
Saved in:
5
The political role of government-sponsored social marketing campaigns
Raftopoulou, Effi
;
Hogg, Margaret K.
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1206-1227
Persistent link: https://www.econbiz.de/10008650632
Saved in:
6
The effects of advertising spending on brand loyalty in services
Ha, Hong Youl
;
John, Joby
;
Janda, Swinder
;
Muthaly, …
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 673-691
Persistent link: https://www.econbiz.de/10009010593
Saved in:
7
Names versus faces : examining spokesperson-based congruency effects in advertising
Ilicic, Jasmina
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10010519631
Saved in:
8
Advertising regulation and market drivers
Parsons, Andrew G.
;
Schumacher, Christoph
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1539-1558
Persistent link: https://www.econbiz.de/10009707877
Saved in:
9
Ad agency professionals' mental models of advertising creativity
Nyilasy, Gergely
;
Canniford, Robin
;
Kreshel, Peggy J.
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1691-1710
Persistent link: https://www.econbiz.de/10010201719
Saved in:
10
Hedonic or utilitarian premiums : does it matter?
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1256-1275
Persistent link: https://www.econbiz.de/10009787179
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