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Marketplace footprints : connecting marketing communication and corporate brands
Spotts, Harlan E.; Weinberger, Marc G. - In: European journal of marketing : EJM 44 (2010) 5, pp. 591-609
Persistent link: https://www.econbiz.de/10003990970
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The risk reduction role of advertising in relation to price rigidity
Chen, Guan-ru - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1839-1855
Persistent link: https://www.econbiz.de/10008773200
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The "killer" ad : an assessment of advertising violence
Söderlund, Magnus; Dahlén, Micael - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1811-1838
Persistent link: https://www.econbiz.de/10008773201
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If Kate voted conservative, would you? : the role of celebrity endorsements in political party advertising
Veer, Ekant; Becirovic, Ilda; Martin, Brett A. S. - In: European journal of marketing : EJM 44 (2010) 3/4, pp. 436-450
Persistent link: https://www.econbiz.de/10008650070
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The political role of government-sponsored social marketing campaigns
Raftopoulou, Effi; Hogg, Margaret K. - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1206-1227
Persistent link: https://www.econbiz.de/10008650632
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The effects of advertising spending on brand loyalty in services
Ha, Hong Youl; John, Joby; Janda, Swinder; Muthaly, … - In: European journal of marketing : EJM 45 (2011) 4, pp. 673-691
Persistent link: https://www.econbiz.de/10009010593
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Names versus faces : examining spokesperson-based congruency effects in advertising
Ilicic, Jasmina; Baxter, Stacey; Kulczynski, Alicia - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 62-81
Persistent link: https://www.econbiz.de/10010519631
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Advertising regulation and market drivers
Parsons, Andrew G.; Schumacher, Christoph - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1539-1558
Persistent link: https://www.econbiz.de/10009707877
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Ad agency professionals' mental models of advertising creativity
Nyilasy, Gergely; Canniford, Robin; Kreshel, Peggy J. - In: European journal of marketing : EJM 47 (2013) 10, pp. 1691-1710
Persistent link: https://www.econbiz.de/10010201719
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Hedonic or utilitarian premiums : does it matter?
Palazon, Mariola; Delgado-Ballester, Elena - In: European journal of marketing : EJM 47 (2013) 8, pp. 1256-1275
Persistent link: https://www.econbiz.de/10009787179