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~isPartOf:"European journal of marketing : EJM"
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Werbung
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Advertising
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European journal of marketing : EJM
NBER working paper series
310
NBER Working Paper
262
Working paper / National Bureau of Economic Research, Inc.
258
Health care management review : HCM review
243
Journal of advertising research
235
Journal of business research : JBR
216
Journal of health economics
216
International journal of advertising : the review of marketing communications
211
International journal of hospitality management
209
Health care management science
203
European journal of operational research : EJOR
194
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
177
Journal of health organization and management
175
Journal of advertising : official publication of the American Academy of Advertising
170
Management science : journal of the Institute for Operations Research and the Management Sciences
156
SpringerLink / Bücher
155
Journal of marketing communications
150
European Journal of Marketing
142
Health affairs : at the intersection of health, health care, and policy
141
Health economics
140
Journal of Consumer Marketing
136
Krankenhausmanagement : Strategien, Konzepte, Methoden
112
Mathematica Policy Research Reports
110
Inquiry : a journal of health care organization, provision and financing
99
Health marketing quarterly
97
The European journal of health economics : HEPAC ; health economics in prevention and care
95
Applied economics
93
International journal of contemporary hospitality management
90
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
90
Journal of promotion management : JPM
86
Young Consumers
83
Journal of marketing
78
Journal of historical research in marketing
71
Journal of retailing and consumer services
70
Discussion paper series / IZA
69
Marketing Science
69
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing research : JMR
65
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ECONIS (ZBW)
68
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1
Marketplace footprints : connecting marketing communication and corporate brands
Spotts, Harlan E.
;
Weinberger, Marc G.
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 591-609
Persistent link: https://www.econbiz.de/10003990970
Saved in:
2
The risk reduction role of
advertising
in relation to price rigidity
Chen, Guan-ru
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1839-1855
Persistent link: https://www.econbiz.de/10008773200
Saved in:
3
The "killer" ad : an assessment of
advertising
violence
Söderlund, Magnus
;
Dahlén, Micael
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1811-1838
Persistent link: https://www.econbiz.de/10008773201
Saved in:
4
If Kate voted conservative, would you? : the role of celebrity endorsements in political party
advertising
Veer, Ekant
;
Becirovic, Ilda
;
Martin, Brett A. S.
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 436-450
Persistent link: https://www.econbiz.de/10008650070
Saved in:
5
The political role of government-sponsored social marketing campaigns
Raftopoulou, Effi
;
Hogg, Margaret K.
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1206-1227
Persistent link: https://www.econbiz.de/10008650632
Saved in:
6
The effects of
advertising
spending on brand loyalty in services
Ha, Hong Youl
;
John, Joby
;
Janda, Swinder
;
Muthaly, …
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 673-691
Persistent link: https://www.econbiz.de/10009010593
Saved in:
7
Names versus faces : examining spokesperson-based congruency effects in
advertising
Ilicic, Jasmina
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10010519631
Saved in:
8
Advertising
regulation and market drivers
Parsons, Andrew G.
;
Schumacher, Christoph
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1539-1558
Persistent link: https://www.econbiz.de/10009707877
Saved in:
9
Ad agency professionals' mental models of
advertising
creativity
Nyilasy, Gergely
;
Canniford, Robin
;
Kreshel, Peggy J.
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1691-1710
Persistent link: https://www.econbiz.de/10010201719
Saved in:
10
Hedonic or utilitarian premiums : does it matter?
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1256-1275
Persistent link: https://www.econbiz.de/10009787179
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