//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Die Werbeträger-Analyse in der...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
66
Advertising
62
Advertising effects
33
Werbewirkung
33
Consumer behaviour
23
Konsumentenverhalten
23
Internet marketing
9
Online-Marketing
9
Marketing management
8
Marketingmanagement
8
Großbritannien
6
Brand image
5
Markenimage
5
Marketing
5
USA
5
United States
5
Brand management
4
Children
4
Kinder
4
Markenführung
4
Product Placement
4
Product placement
4
Public relations
4
United Kingdom
4
Öffentlichkeitsarbeit
4
Advertising effectiveness
3
Advertising industry
3
Cognition
3
Emotion
3
Kognition
3
Marketing communications
3
Persuasion
3
Social Web
3
Social web
3
Target group
3
Werbewirtschaft
3
Zielgruppe
3
Advertising agencies
2
Advertising regulation
2
Analphabetismus
2
more ...
less ...
Online availability
All
Undetermined
22
Type of publication
All
Article
66
Type of publication (narrower categories)
All
Article in journal
62
Aufsatz in Zeitschrift
62
Case study
1
Fallstudie
1
Language
All
English
62
Undetermined
4
Author
All
Dahlén, Micael
3
Armstrong, Jon Scott
2
Cauberghe, Veroline
2
Du, Rui
2
Graefe, Andreas
2
Green, Kesten C.
2
Hartnett, Nicole
2
Kerr, Gayle
2
Spotts, Harlan E.
2
Weinberger, Marc G.
2
Adhikari, Atanu
1
Amatulli, Cesare
1
Aspara, Jaakko
1
Astous, Alain d'
1
Baudot, Barbara
1
Baxter, Stacey
1
Becirovic, Ilda
1
Best, Sabine
1
Brace-Govan, Jan
1
Buijzen, Moniek
1
Burnby, Juanita
1
Campbell, Colin
1
Canniford, Robin
1
Carrillat, François A.
1
Chakravarti, Amitav
1
Chen, Guan-ru
1
Chen, Xiaoyun
1
Cheng, Ranis
1
Cherrier, Helene
1
Choi, Nak Hwan
1
Clark, Paul
1
Confos, Nicolla
1
Constantine, Stephen
1
Corkindale, David
1
Cornelis, Erlinde
1
Crouch, Roberta
1
Davis, Teresa
1
De Jans, Steffi
1
Delgado-Ballester, Elena
1
Dickinson, Sonia
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of advertising research
234
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
167
Journal of marketing communications
144
Management science : journal of the Institute for Operations Research and the Management Sciences
92
European journal of operational research : EJOR
83
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of marketing
74
Journal of historical research in marketing
70
Journal of promotion management : innovations in planning and applied research
64
Journal of marketing research : JMR
62
SpringerLink / Bücher
62
NBER working paper series
59
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
NBER Working Paper
49
Working paper / National Bureau of Economic Research, Inc.
49
Journal of current issues and research in advertising
45
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
45
Europäische Hochschulschriften / 5
44
Marketing : ZFP ; journal of research and management
42
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
CESifo working papers
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Journal of global marketing
32
Advertising theory
31
more ...
less ...
Source
All
ECONIS (ZBW)
66
Showing
1
-
10
of
66
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketplace footprints : connecting marketing communication and corporate brands
Spotts, Harlan E.
;
Weinberger, Marc G.
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 591-609
Persistent link: https://www.econbiz.de/10003990970
Saved in:
2
The risk reduction role of advertising in relation to price rigidity
Chen, Guan-ru
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1839-1855
Persistent link: https://www.econbiz.de/10008773200
Saved in:
3
The "killer" ad : an assessment of advertising violence
Söderlund, Magnus
;
Dahlén, Micael
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1811-1838
Persistent link: https://www.econbiz.de/10008773201
Saved in:
4
If Kate voted conservative, would you? : the role of celebrity endorsements in political party advertising
Veer, Ekant
;
Becirovic, Ilda
;
Martin, Brett A. S.
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 436-450
Persistent link: https://www.econbiz.de/10008650070
Saved in:
5
The political role of government-sponsored social marketing campaigns
Raftopoulou, Effi
;
Hogg, Margaret K.
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1206-1227
Persistent link: https://www.econbiz.de/10008650632
Saved in:
6
The effects of advertising spending on brand loyalty in services
Ha, Hong Youl
;
John, Joby
;
Janda, Swinder
;
Muthaly, …
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 673-691
Persistent link: https://www.econbiz.de/10009010593
Saved in:
7
Names versus faces : examining spokesperson-based congruency effects in advertising
Ilicic, Jasmina
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10010519631
Saved in:
8
Advertising regulation and market drivers
Parsons, Andrew G.
;
Schumacher, Christoph
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1539-1558
Persistent link: https://www.econbiz.de/10009707877
Saved in:
9
Ad agency professionals' mental models of advertising creativity
Nyilasy, Gergely
;
Canniford, Robin
;
Kreshel, Peggy J.
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1691-1710
Persistent link: https://www.econbiz.de/10010201719
Saved in:
10
Hedonic or utilitarian premiums : does it matter?
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1256-1275
Persistent link: https://www.econbiz.de/10009787179
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->