Narrow search
Showing 1 - 10 of 88
Cover Image
Corporate social responsibility brand leadership : a multiple case study
Lindgreen, Adam; Xu, Yue; Maon, François; Wilcock, Jeremy - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 965-993
Persistent link: https://www.econbiz.de/10009572859
Cover Image
The nexus between ethical corporate marketing, ethecal corporate identity and corporate social responsibility : an internal organisational perspective
Powell, Shaun M. - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1365-1379
Persistent link: https://www.econbiz.de/10009378664
Cover Image
Corporate social responsibility : a corporate marketing perspective
Hildebrand, Diogo; Sen, Sankar; Bhattacharya, C. B. - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1353-1364
Persistent link: https://www.econbiz.de/10009378691
Cover Image
Unmanageable multiplicity : consumer transformation towards moral self coherence
Carrington, Michal J.; Neville, Ben; Canniford, Robin - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1300-1325
Persistent link: https://www.econbiz.de/10011338670
Cover Image
Corporate social performance and consumer-retailer emotional attachment : the moderating role of individual traits
Vlachos, Pavlos A. - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1559-1580
Persistent link: https://www.econbiz.de/10009707876
Cover Image
The effect of corporate associations on consumer behaviour
Pérez, Andrea; Salmones, María del Mar García de los; … - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 218-238
Persistent link: https://www.econbiz.de/10009718536
Cover Image
Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin; Carrillat, François A.; Mazodier, Marc; … - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Cover Image
Marketing spending, firm visibility, and asymmetric stock returns of corporate social responsibility strengths and concerns
Oh, Hannah; Bae, John; Currim, Imran S.; Lim, Jooseop; … - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 838-862
Persistent link: https://www.econbiz.de/10011529686
Cover Image
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei; Zhu, Weichun; Gouran, Dennis S.; Kolo, Olivia - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Cover Image
Sustainable, hedonic and efficent : interaction effects between product properties and consumer reviews on post-experience responses
Cervellon, Marie-Cecile; Carey, Lindsey I. - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1375-1394
Persistent link: https://www.econbiz.de/10010414763