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The effects of introducing and terminating loyalty programs
Melnyk, Valentyna; Bijmolt, Tammo H. A. - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
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The moderating effects of need for cognition on drivers of customer loyalty
Hansen, Håvard; Samuelsen, Bendik M.; Sallis, James E. - In: European journal of marketing : EJM 47 (2013) 8, pp. 1157-1176
Persistent link: https://www.econbiz.de/10009786600
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Extending the prevalent consumer loyalty modelling : the role of habit strength
Olsen, Svein O.; Tudoran, Ana Alina; Brunsø, Karen; … - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 303-323
Persistent link: https://www.econbiz.de/10009718525
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The effect of corporate associations on consumer behaviour
Pérez, Andrea; Salmones, María del Mar García de los; … - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 218-238
Persistent link: https://www.econbiz.de/10009718536
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Open versus selective customer loyalty programmes
Esmark, Carol L.; Noble, Stephanie M.; Bell, John E. - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 770-795
Persistent link: https://www.econbiz.de/10011529660
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Effects of task complexity on creative customer behavior
Gong, Taeshik; Choi, Jin Nam - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 1003-1023
Persistent link: https://www.econbiz.de/10011529748
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A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon; Andrews, Lynda - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
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Strategic management of salespeople when promoting new products : moderating effects of sales-related organizational psychological climate
Chen, Annie Huiling; Peng, Norman; Hung, Kuang-peng - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1616-1644
Persistent link: https://www.econbiz.de/10011409521
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Service workers' job performance : the roles of personality traits, organizational identification, and customer orientation
He, Hongwei; Wang, Weiyue; Zhu, Weichun; Harris, Lloyd C. - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1751-1776
Persistent link: https://www.econbiz.de/10011449315
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What we know, don't know, and should know about confusion marketing
Kasabov, Edwaed - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1777-1808
Persistent link: https://www.econbiz.de/10011449322