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A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon; Andrews, Lynda - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
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Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen; Sparks, Leigh; Moutinho, Luiz; … - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
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Profitable customer management : reducing costs by influencing customer behaviour
Persson, Andreas - In: European journal of marketing : EJM 47 (2013) 5/6, pp. 857-876
Persistent link: https://www.econbiz.de/10009763967
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A customer lifetime value model for the banking industry : a guide to marketing actions
Ekinci, Yeliz; Uray, Nimet; Ülengin, Füsun - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 761-784
Persistent link: https://www.econbiz.de/10010371622
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Firm-brand community value co-creation as alignment of practices
Skålén, Per; Pace, Stefano; Cova, Bernard - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 596-620
Persistent link: https://www.econbiz.de/10011309580
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Linking perceived value of mobile marketing with the experiential consumption of mobile phones
Andrews, Lynda; Drennan, Judy; Russell-Bennett, Rebekah - In: European journal of marketing : EJM 46 (2012) 3/4, pp. 357-386
Persistent link: https://www.econbiz.de/10009535019
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Types of linkages between service characteristics and customer consequences
Golik Klanac, Nataša - In: European journal of marketing : EJM 46 (2012) 3/4, pp. 313-330
Persistent link: https://www.econbiz.de/10009535031
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Internal-market orientation : a misconceived aspect of marketing theory
Gounaris, Spiros; Vassilikopoulou, Aikaterini; … - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1667-1699
Persistent link: https://www.econbiz.de/10008773207
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Organisational learning and value creation in business markets
López Sánchez, José Ángel; Santos Vijande, María … - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1612-1641
Persistent link: https://www.econbiz.de/10008773210
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Open versus selective customer loyalty programmes
Esmark, Carol L.; Noble, Stephanie M.; Bell, John E. - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 770-795
Persistent link: https://www.econbiz.de/10011529660