Narrow search
Showing 71 - 80 of 95
Cover Image
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: European journal of marketing : EJM 51 (2017) 2, pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Cover Image
Does experience matter? : differences in relationship benefits, satisfaction, trust, commitment and loyalty for novice and experienced service users
Dagger, Tracey S.; O'Brien, Timothy K. - In: European journal of marketing : EJM 44 (2010) 9/10, pp. 1528-1552
Persistent link: https://www.econbiz.de/10008661685
Cover Image
Consumer-retailer emotional attachment : some antecedents and the moderating role of attachment anxiety
Vlachos, Pavlos A.; Theotokis, Aristeidis; Pramatari, … - In: European journal of marketing : EJM 44 (2010) 9/10, pp. 1478-1499
Persistent link: https://www.econbiz.de/10008661692
Cover Image
Consumer evaluation of technology-based vertical brand extension
He, Hongwei; Li, Yan - In: European journal of marketing : EJM 44 (2010) 9/10, pp. 1366-1383
Persistent link: https://www.econbiz.de/10008661723
Cover Image
Relationship quality evaluation in retailers' relationships with consumers
Vesel, Patrick; Zabkar, Vesna - In: European journal of marketing : EJM 44 (2010) 9/10, pp. 1334-1365
Persistent link: https://www.econbiz.de/10008661725
Cover Image
Integrating Chinese cultural philosophies on the effects of employee friendliness, helpfulness and respectfulness on customer satisfaction
Liu, Matthew Tingchi; Yan, Li; Phau, Ian; Pérez, Andrea; … - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 464-487
Persistent link: https://www.econbiz.de/10011574451
Cover Image
Framing as status or benefits? : Consumers' reactions to hierarchical loyalty program communication
Palmeira, Mauricio; Pontes, Nicolas; Thomas, Dominic; … - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 488-508
Persistent link: https://www.econbiz.de/10011574454
Cover Image
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.; Wood, Alex - In: European journal of marketing : EJM 51 (2017) 1, pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Cover Image
Customer power and frontline employee voice behavior : mediating roles of psychological empowerment
Yoo, Jaewon - In: European journal of marketing : EJM 51 (2017) 1, pp. 238-256
Persistent link: https://www.econbiz.de/10011626499
Cover Image
Customer orientation and firm's business performance : a moderated mediation model of environmental customer innovation and contextual factors
Pekovic, Sanja; Rolland, Sylvie - In: European journal of marketing : EJM 50 (2016) 12, pp. 2162-2191
Persistent link: https://www.econbiz.de/10011629340