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User-generated content behaviour of the dissatisfied service customer
Presi, Caterina; Saridakis, Charalampos; Hartmans, Susanna - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1600-1625
Persistent link: https://www.econbiz.de/10010429786
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Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge
Lowe, Ben; Johnson, Devon - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1817-1835
Persistent link: https://www.econbiz.de/10011773737
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Show me the money : improving our understanding of how organizations generate return from technology-led marketing change
Maklan, Stan; Peppard, Joe; Klaus, Philipp - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 561-595
Persistent link: https://www.econbiz.de/10011309582
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Integrated marketing communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred; Schnebelen, Stefanie - In: European journal of marketing : EJM 51 (2017) 3, pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
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Examining the relationship between social media characteristics and psychological dispositions
Grace, Debra; Ross, Mitchell; Shao, Wei - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1366-1390
Persistent link: https://www.econbiz.de/10011409356
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Insight into the motivation of selfie postings : impression management and self-esteem
Pounders, Kathrynn; Kowalczyk, Christine M.; Stowers, … - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1879-1892
Persistent link: https://www.econbiz.de/10011618004
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The selfie phenomenon : consumer identities in the social media marketplace
Kedzior, Richard; Allen, Douglas E.; Schroeder, Jonathan E. - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1767-1772
Persistent link: https://www.econbiz.de/10011616954
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Heterotopian selfies : how social media destabilizes brand assemblages
Rokka, Joonas; Canniford, Robin - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1789-1813
Persistent link: https://www.econbiz.de/10011617013
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Brand selfies : consumer experiences and marketplace conversations
Presi, Caterina; Maehle, Natalia; Kleppe, Ingeborg Astrid - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1814-1834
Persistent link: https://www.econbiz.de/10011617026
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Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne; Dunne, Áine; Rowley, Jennifer - In: European journal of marketing : EJM 50 (2016) 11, pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459