Narrow search
Showing 1 - 10 of 167
Cover Image
Employer brand trust and affect : linking brand personality to employer brand attractiveness
Rampl, Linn Viktoria; Kenning, Peter - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 218-236
Persistent link: https://www.econbiz.de/10010344088
Cover Image
Strategic corporate brand alignment : perspectives from identity based views of corporate brands
Balmer, John M. T. - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 1064-1092
Persistent link: https://www.econbiz.de/10009572839
Cover Image
Corporate identity, corporate branding and corporate reputations : reconciliation and integration
Abratt, Russell; Kleyn, Nicola - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 1048-1063
Persistent link: https://www.econbiz.de/10009572843
Cover Image
Acquisitions and network identity change
Öberg, Christina; Grundström, Christina; Jönsson, Petter - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1470-1500
Persistent link: https://www.econbiz.de/10009378618
Cover Image
Corporate marketing in the stock market : the impact of company identification on individuals' investment behaviour
Aspara, Jaakko; Tikkanen, Henrikki - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1446-1469
Persistent link: https://www.econbiz.de/10009378623
Cover Image
The role of other customer effect in corporate marketing : its impact on corporate image and consumer-company identification
Karaosmanoǧlu, Elif; Elmadağ Baş, Ayşe Banu; Zhang, … - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1416-1445
Persistent link: https://www.econbiz.de/10009378630
Cover Image
Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British monarchy
Balmer, John M. T. - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1380-1398
Persistent link: https://www.econbiz.de/10009378660
Cover Image
Corporate marketing myopia and the inexorable rise of a corporate marketing logic : perspectives from identity-based views of the firm
Balmer, John M. T. - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1329-1352
Persistent link: https://www.econbiz.de/10009378693
Cover Image
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario; Balmer, John M. T. - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Cover Image
Corporate branding : an interdisciplinary literature review
Fetscherin, Marc; Usunier, Jean-Claude - In: European journal of marketing : EJM 46 (2012) 5, pp. 733-753
Persistent link: https://www.econbiz.de/10009567635