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~isPartOf:"European journal of marketing : EJM"
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Consumer behaviour
348
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347
Brand management
84
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Marketing
80
Brand image
78
Markenimage
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Dwivedi, Yogesh Kumar
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Rana, Nripendra P.
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Simintiras, Antonis C.
5
Melewar, T. C.
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Grohmann, Bianca
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Jayawardhena, Chanaka
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Kitchen, Philip J.
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Lowe, Ben
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Oppewal, Harmen
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Palmeira, Mauricio
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Roper, Stuart
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Woisetschläger, David
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Yi, Youjae
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Balmer, John M. T.
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Bijmolt, Tammo H. A.
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Brennan, Mary
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Brown, Mark
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European journal of marketing : EJM
Journal of business research : JBR
2,394
Journal of retailing and consumer services
2,007
SpringerLink / Bücher
893
International journal of hospitality management
798
International journal of consumer studies
788
Psychology & marketing
735
Journal of consumer research : JCR ; an interdisciplinary bimonthly
588
NBER working paper series
578
Working paper / National Bureau of Economic Research, Inc.
492
Management science : journal of the Institute for Operations Research and the Management Sciences
476
Technological forecasting & social change : an international journal
465
Journal of marketing management : MM
430
NBER Working Paper
427
Asia Pacific journal of marketing and logistics
423
The journal of product & brand management
417
Tourism management : research, policies, practice
415
Journal of marketing research : JMR
395
Journal of travel and tourism marketing
388
The journal of brand management : an international journal
381
Journal of marketing
375
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
370
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
368
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
359
Journal of marketing communications
356
Cogent business & management
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of the Academy of Marketing Science
340
Industrial marketing management : the international journal for industrial and high-tech firms
339
Journal of international consumer marketing
334
Journal of business ethics : JOBE
332
Springer eBook Collection
331
Journal of retailing
324
Marketing letters : a journal of research in marketing
324
International journal of contemporary hospitality management
308
Journal of consumer behaviour : an international research review
306
Journal of fashion marketing and management
306
Marketing intelligence & planning
305
The journal of consumer marketing
303
International journal of internet marketing and advertising : IJIMA
301
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ECONIS (ZBW)
445
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1
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445
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1
The selfie phenomenon : consumer identities in the social media marketplace
Kedzior, Richard
;
Allen, Douglas E.
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1767-1772
Persistent link: https://www.econbiz.de/10011616954
Saved in:
2
Heterotopian selfies : how social media destabilizes brand assemblages
Rokka, Joonas
;
Canniford, Robin
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1789-1813
Persistent link: https://www.econbiz.de/10011617013
Saved in:
3
Brand selfies : consumer experiences and marketplace conversations
Presi, Caterina
;
Maehle, Natalia
;
Kleppe, Ingeborg Astrid
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1814-1834
Persistent link: https://www.econbiz.de/10011617026
Saved in:
4
Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne
;
Dunne, Áine
;
Rowley, Jennifer
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
Saved in:
5
Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge
Lowe, Ben
;
Johnson, Devon
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1817-1835
Persistent link: https://www.econbiz.de/10011773737
Saved in:
6
Snowball to avalnache : understanding the different predictors of the intention to propagate online
marketing
messages
Chiu, Hung-chang
;
Pant, Anurag
;
Hiesh, Yi-ching
;
Lee, Monle
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1255-1273
Persistent link: https://www.econbiz.de/10010414789
Saved in:
7
Segmenting consumer reactions to social network
marketing
Campbell, Colin
;
Ferraro, Carla
;
Sands, Sean
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
Saved in:
8
Post language and user engagement in online content communities
Noguti, Valeria
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 695-723
Persistent link: https://www.econbiz.de/10011529621
Saved in:
9
Classifying the narrated #selfie : genre typing human-branding activity
Eagar, Toni
;
Dann, Stephen
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1835-1857
Persistent link: https://www.econbiz.de/10011617861
Saved in:
10
Show me the money : improving our understanding of how organizations generate return from technology-led
marketing
change
Maklan, Stan
;
Peppard, Joe
;
Klaus, Philipp
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 561-595
Persistent link: https://www.econbiz.de/10011309582
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