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~isPartOf:"European journal of marketing : EJM"
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Consumer behaviour
348
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347
Brand management
79
Markenführung
79
Brand image
75
Markenimage
75
Beziehungsmarketing
50
Relationship marketing
50
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45
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45
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33
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Buil, Isabel
3
Canniford, Robin
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De Chernatony, Leslie
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Drennan, Judy
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Grohmann, Bianca
3
Lowe, Ben
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Oppewal, Harmen
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Tsang, Alex S. L.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
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2
Andrews, Lynda
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Angell, Robert
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Antonetti, Paolo
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Aspara, Jaakko
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Balaji, M. S.
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Bijmolt, Tammo H. A.
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Chakravarti, Amitav
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Choi, Beom Joon
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Cruz, Angela Gracia B.
2
Dagger, Tracey S.
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Dahlén, Micael
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Delgado-Ballester, Elena
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European journal of marketing : EJM
Journal of business research : JBR
2,103
Journal of retailing and consumer services
1,977
NBER working paper series
839
International journal of hospitality management
785
International journal of consumer studies
770
Working paper / National Bureau of Economic Research, Inc.
706
Psychology & marketing
667
NBER Working Paper
659
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
Management science : journal of the Institute for Operations Research and the Management Sciences
554
SpringerLink / Bücher
548
European journal of operational research : EJOR
459
The journal of product & brand management
414
Asia Pacific journal of marketing and logistics
398
Technological forecasting & social change : an international journal
383
Journal of revenue and pricing management
382
International journal of production economics
372
Journal of marketing research : JMR
368
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
354
The journal of brand management : an international journal
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
International journal of industrial organization
341
Journal of retailing
339
Economics letters
337
Tourism management : research, policies, practice
337
Journal of travel and tourism marketing
330
Discussion paper / Centre for Economic Policy Research
328
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
326
Journal of international consumer marketing
322
Journal of marketing management : MM
320
CESifo working papers
316
Marketing letters : a journal of research in marketing
310
Telecommunications policy : the international journal of digital economy, data sciences and new media
306
Cogent business & management
304
Journal of marketing communications
302
Journal of marketing
301
International journal of retail & distribution management
296
Journal of fashion marketing and management
293
The international review of retail, distribution and consumer research
290
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ECONIS (ZBW)
358
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1
Product order affects consumer preferences for variety bundles
Mittelman, Mauricio
;
Andrade, Eduardo B.
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 869-884
Persistent link: https://www.econbiz.de/10011708553
Saved in:
2
Replication of pricing effects on brand choice behaviour
Motes, William H.
- In:
European journal of marketing : EJM
21
(
1987
)
1
,
pp. 14-25
Persistent link: https://www.econbiz.de/10001072526
Saved in:
3
Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Roy, Rajat
;
Rabbanee, Fazlul K.
;
Sharma, Piyush
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
Saved in:
4
Is having accurate knowledge necessary for implementing safe practices? : a consumer folk theories-of-mind perspective on the impact of price
Krishen, Anjala S.
;
Agarwal, Shaurya
;
Kachroo, Pushkin
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 1073-1093
Persistent link: https://www.econbiz.de/10011529787
Saved in:
5
Send-for-review decisions, brand equity, and pricing
Qiu, Chun
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10011453291
Saved in:
6
Utilitarian and hedonic promotional appeals of 99-ending prices : the influence of decision-making style
Gaston-Breton, Charlotte
;
Duque, Lola C.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 212-237
Persistent link: https://www.econbiz.de/10010519469
Saved in:
7
Impact of product differentiation, marketing investments and brand equity on pricing strategies : a brand level investigation
St. Davčik, Nebojša
;
Sharma, Piyush
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 760-781
Persistent link: https://www.econbiz.de/10011298085
Saved in:
8
Price promotions and brand loyalty : empirical evidence for the German ready-to-eat cereal market
Empen, Janine
;
Loy, Jens-Peter
;
Weiss, Christoph R.
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 736-759
Persistent link: https://www.econbiz.de/10011298086
Saved in:
9
Does unit pricing influence store price image dimensions and shopping intentions for retail stores?
Roth, Stefan
;
Himbert, Lena
;
Zielke, Stephan
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10011725690
Saved in:
10
Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intention
Sinha, Rajesh Kumar
;
Adhikari, Atanu
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1597-1611
Persistent link: https://www.econbiz.de/10011755192
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