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Political marketing
Harris, Phil (contributor) - 2010
Persistent link: https://www.econbiz.de/10008647122
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Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen; Sparks, Leigh; Moutinho, Luiz; … - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
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Dynamics of value propositions : insights from service-dominant logic
Kowalkowski, Christian - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 277-294
Persistent link: https://www.econbiz.de/10009007580
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Introduction: Market systems, stakeholders and value propositions : toward a service-dominant logic-based theory of the market
Vargo, Stephen L. - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 217-222
Persistent link: https://www.econbiz.de/10009007590
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Special section on extending service-dominant logic
In: European journal of marketing : EJM 45 (2011) 1/2, pp. 217-294
Persistent link: https://www.econbiz.de/10009007608
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Service-dominant logic : a rejoinder to Lusch and Vargo's reply
O'Shaughnessy, John; O'Shaughnessy, Nicholas Jackson - In: European journal of marketing : EJM 45 (2011) 7/8, pp. 1310-1318
Persistent link: https://www.econbiz.de/10009267013
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Service-dominant logic : a necessary step
Lusch, Robert F.; Vargo, Stephen L. - In: European journal of marketing : EJM 45 (2011) 7/8, pp. 1298-1309
Persistent link: https://www.econbiz.de/10009267015
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The value co-destruction process : a customer resource perspective
Smith, Anne - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1889-1909
Persistent link: https://www.econbiz.de/10010205962
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Exploring front-line employee contributions to service innovation
Karlsson, Jenny; Skålén, Per - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1346-1365
Persistent link: https://www.econbiz.de/10011409338
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A dynamic model of customer complaining behaviour from the perspective of service-dominant logic
Tronvoll, Bård - In: European journal of marketing : EJM 46 (2012) 1/2, pp. 284-305
Persistent link: https://www.econbiz.de/10009514971