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How shopping orientation influences the effectiveness of monetary and nonmonetary promotions
Büttner, Oliver B.; Florack, Arnd; Göritz, Anja - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 170-189
Persistent link: https://www.econbiz.de/10010519621
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Shopping orientation as a stable consumer disposition and its influence on consumers' evaluations of retailer communication
Büttner, Oliver B.; Florack, Arnd; Göritz, Anja - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1026-1045
Persistent link: https://www.econbiz.de/10010388098
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Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
Fuchs, Christoph; Diamantopoulos, Adamantios - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1763-1786
Persistent link: https://www.econbiz.de/10008773203
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Measurement in the social sciences: where C-OAR-SE delivers and where it does not
Salzberger, Thomas; Sarstedt, Marko; Diamantopoulos, … - In: European journal of marketing : EJM 50 (2016) 11, pp. 1942-1952
Persistent link: https://www.econbiz.de/10011641410
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The impact of brand extensions on brand personality: experimental evidence
Diamantopoulos, Adamantios; Smith, Gareth; Grime, Ian - In: European journal of marketing : EJM 39 (2005) 1, pp. 129-149
Persistent link: https://www.econbiz.de/10006075855
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Antecedents and actions of export pricing strategy: A conceptual framework and research propositions
Myers, Matthew B.; Cavusgil, S.Tamer; Diamantopoulos, … - In: European journal of marketing : EJM 36 (2002) 1-2, pp. 159-188
Persistent link: https://www.econbiz.de/10006084997
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Consumer evaluations of extensions and their effects on the core brand: Key issues and research propositions
Grime, Ian; Diamantopoulos, Adamantios; Smith, Gareth - In: European journal of marketing : EJM 36 (2002) 11, pp. 1415
Persistent link: https://www.econbiz.de/10006085883
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The effect of pretest method on error detection rates: Experimental evidence
Reynolds, Nina; Diamantopoulos, Adamantios - In: European journal of marketing : EJM 32 (1998) 5-6, pp. 480-498
Persistent link: https://www.econbiz.de/10006098614
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Pre-purchase satisfaction and first-time buyer behaviour: Some preliminary evidence
Simintiras, Antonis; Diamantopoulos, Adamantios; … - In: European journal of marketing : EJM 31 (1997) 11-12, pp. 857-872
Persistent link: https://www.econbiz.de/10006100217
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Responses to different charity appeals: The impact of donor characteristics on the amount of donations
Schlegelmilch, Bodo B.; Love, Alix; Diamantopoulos, … - In: European journal of marketing : EJM 31 (1997) 7-8, pp. 548-560
Persistent link: https://www.econbiz.de/10006100330